Search campaigns: what they are and how they differ from Display campaigns
Online advertising today offers infinite solutions: there are different ad formats to choose from and also the ways to reach your target audience are almost unlimited. However, when it comes to online advertising, the most effective choices are mainly two: Search campaigns and Display campaigns. But what exactly is the difference? And which is the best? Here are some useful tips to orient yourself.
Search Network and Display: differences and strengths
While they are generally seen as two alternative choices, it is actually possible to combine Search campaigns and Display campaigns to get better results than opting for one of the two. Before doing so, however, it is good to know how one and the other work and what their strengths are.