The rapid spread of social media and the increasingly important role on the market of mobile devices, such as smartphones and tablets, with the related applications, have revolutionized the business models, marketing policies and positioning strategies of companies. Mobile marketing, which uses mobile devices to send advertising or promotional content, has therefore become increasingly central to corporate communication strategies. E-mail, personalized SMS and branded APP to download on your portable device are the most effective lead generation tools for consumer loyalty. These are some of the activities that Spada Media Group proposes to its customers to promote their reality in the digital field.

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Phases of the project

1. Database definition

Once the brief is received from the customer, the activity is set up, first of all defining the database to be used for sending. Different cases can occur.

If the DB is owned by the customer: in this case, the excel or csv file must be provided to the Agency with the list of recipients’ mobile numbers; the personal data used must have explicit and verifiable consent to allow their use. Spada Media Group will then take care of sending with the professional mass mailing platform MailUp.

If the customer prefers to use an external/conquering DB: proceed with the identification of the list closest to the target of interest, making a selection between the main telephone operators (such as Vodafone and WindTre) or publishers (with numbers of companies that have given consent to be contacted). In this case, the sending will be carried out by relying directly on the publisher’s proprietary platform (therefore you will not have the details of the personal data to which the message was sent but you will have a report with the aggregated data). From the point of view of the target, it is possible to set both the geographical area of ​​reference and any demographic data such as age, gender and interests.

Timing: 5 working days (to be confirmed based on the specific project)

 

2. Writing SMS

Once the sending database has been defined, it is possible to proceed with the drafting of the SMS, which must respect the allowed number of characters (generally 160 spaces included). In each message it is possible to insert a phone number that can be clicked on a smartphone and a link to a website. Two or three text drafts are offered to the customer to choose from. The custom sender is also defined, if required (maximum 11 characters, eg “customer name”).

Timing: 7 working days (to be confirmed based on the specific project)

 

3. Send test

Before proceeding with the final sending of the message, an internal test is sent to verify the correctness of it from the point of view of text and of the sender (if customized).

Timing: 1 working day (to be confirmed based on the specific project)

4. Send SMS

Once all the materials have been approved, the message is sent to the identified databases, through the professional Mailup platform if it is a sending to a database owned by the customer or through the platforms of the selected publishers. Sending can be scheduled on a specific day/time.

Timing: 1 working day from the approval of all materials

 

5. Reporting

After about 1 working week from sending, a report is drawn up with all the data relating to SMS delivered and any clicks registered on the link (if any). In the case of a database owned by the customer, if required, an excel file can also be provided with the details of the inactive/incorrect recipients, in order to proceed with cleaning the list.

Timing: 7 working days from the end of the campaign (to be confirmed based on the specific project)

 

Staff employed

Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the launch of a Direct Marketing campaign, acting as an intermediary between the customer/commercial area/web marketing specialist.

Direct Marketing Specialist: takes care of setting up and managing the campaign from a technical point of view, keeping in touch with the telephone operators/publishers of the various external sending platforms and working with the MailUp platform in the case of internally managed mailings.

Copywriter: takes care of drafting the contents of the SMS message and any landing page, using an engaging writing style suitable for the type of media used.

Graphic Designer: takes care of creating campaign materials (possible landing page) from a graphic point of view, devising the layout and the creative concept respecting the technical specifications of the media.

 

Plus of the service

  • Spada Media Group is MailUp Partner having specialized and certified personnel, being able to count on a direct and preferential communication channel with the platform.
  • Single interlocutor for the customer in the realization of DEM campaigns in conquest: it is Spada Media Group that has direct relationships with the advertising publishers who own the databases.
  • Enhancement of strategies for acquiring new customers and for their loyalty by sending personalized messages.

 

Why choose Spada Media Group

  • Mailup Partner Agency
  • Consulting approach with a focus on digital marketing
  • The only agency for cross-media campaigns
  • Creation of off-site and on-site strategies aimed at specific objectives
  • Constant monitoring of campaign performance
  • Dedicated team of digital communication specialists
  • Training and continuous updating
  • Google Premier Partner Certification
  • Accredited Professional Bing Ads
  • Facebook and Linkedin Marketing Partner
  • Prestashop Partner Agency