ASO: why it can increase your business?
With the emergence of an increasingly widespread use of smartphones, mobile apps can represent a winning way to determine the success of a company, a freelancer or a start-up.
However, creating an app is not enough to get your business off the ground.
It does not matter how much attention is paid to the smallest details: the app, if it is not identifiable by users within the App Store, will hardly be able to achieve the desired success.
And it is precisely with this goal that App Store Optimization (ASO) comes into play, also known as App Store SEO, or the set of activities necessary to maximize the organic visibility of an app in online stores and thus facilitate its download.
In this short guide, we will show you what App Store Optimization is and, above all, why it is essential to advance your business.