Local SEO: how it works
There are many brands on the web that operate in a well-defined geographical area and, especially for them, implementing an appropriate positioning strategy on search engines (SEO Local) is of fundamental importance to intercept geo-localized queries, therefore customers potentially interested in own products or services.
Google, since 1994, has decided to respond positively to this need, developing Google My Business (GMB), the reference point for any company that wants to manage its online presence on the search engine and especially on Google Maps.
In a local SEO digital strategy, the professional management of a Google My Business page represents a fundamental opportunity to intercept users, turning them into customers.
Let’s go into details, to try to better understand what Google My Business is and how it works.