Instagram, the new business channel for companies
Instagram has proved to be, over the years, a fundamental ally for corporate marketing strategies. In fact there are many companies (over 25 million business profiles in the world) that use this tool to make themselves known and reach potential customers. In January 2019, the audience reachable by advertising on Instagram was in fact estimated around 900 million active users every month and 80% of subscribers to the platform are followers of a company or a brand. There are over 200 million users who view content from business profiles at least once every day and about a third of the Stories that get the most views are those posted by companies. Instagram is also one of the most used social networks in Italy, with over 20 million active users (2020 data).