LinkedIn, il social network per il business

Consultancy service on communication and management of corporate channels within the Linkedin platform, the social network linked par excellence to the world of work and professionals, among the most used in the world and in Italy, with over 14 million users in the our country (2020 data).

For a brand or a company, having well-kept and up-to-date social profiles is essential. Furthermore, social marketing offers many business opportunities that are often not exploited in the absence of a correct content planning strategy and good community management.

For these reasons it is important to structure every single aspect of the management of a Linkedin corporate profile, in particular it is necessary:

  • Structuring an ad hoc communication strategy for the sector in which the company operates, in relation to the language and specific communication techniques of social media;
  • Create, plan and publish content;
  • Structuring a targeted paid advertising strategy;
  • Manage interactions with followers.

Contact us for information about the PROMO OF THE MONTH

* Campi obbligatori

ONLY UNTIL 30 SEPTEMBER FREE CHANNEL MANAGEMENT

One month of free channel management in case of a subscription of at least 6 months

Increase your network with paid LinkedIn campaigns

LinkedIn as well as other social media also gives the possibility to create paid campaigns by selecting a specific audience by setting different parameters: for example, it is possible to select the audience based on qualification, role, sector, age, gender and thus communicate to target audience. The LinkedIn network can be expanded to promote your company, find new customers, invite to an event, create leads.

The ad system on LinkedIn works through an auction among advertisers intending to reach a certain audience, you can choose to activate CPC (Cost per click, based on the number of clicks on the ad) or CPM (Cost per thousand impressions, based on the number of ad views), setting the budget and duration of the campaign. Once the campaign has started, the ads can be suspended at any time.

InMail LinkedIn Messagges

An interesting feature made available by LinkedIn is also the possibility to send personalized ads to the mailbox of LinkedIn users even outside their own network; this type of messages, if well studied, is able to generate many contacts and conversions. With sponsored InMail messages the cost of the service is calculated only on the basis of the messages delivered.

LinkedIn’s groups opportunity

One tool that LinkedIn makes available to its users is the possibility of creating discussion groups dedicated to a given topic, an excellent opportunity for companies to make themselves known and to establish themselves as a reference point for their sector. Through the groups it is in fact possible to reach new contacts and thus expand its network as well as make its products and activities known to an interested and target audience. By spreading quality content within the groups, the company can increase its credibility by improving the brand’s online reputation and approaching new potential customers.

Phases of the project

1. Sector analysis

In this phase, the Social Media Specialists structure an in-depth benchmarking within which they analyze the customer’s LinkedIn corporate profile (if any), the main trends in the sector, the most relevant competitors, and finally identify the macro topics outlining the strategy to be adopted for maximize user engagement.

Timing: 5 working days (to be confirmed based on the specific project)

 

2. Corporate profile creation (optional)

If it does not already exist, we proceed with the creation of the LinkedIn corporate profile, inserting a profile picture, devising the best formats for the cover and the main information required by the channel, all in line with the corporate image of the company.

Timing: 5 working days (to be confirmed based on the specific project)

 

3. Editorial plan

The main tool used to manage communication on LinkedIn is the Editorial Plan (PED), created by the Social Media Manager, containing all the post proposals to be published on the customer’s profile. Each proposed content uses sector-specific creative codes and languages ​​with the aim of expanding the fan base and improving the customer’s brand image through emotional communication and careful programming of posts that are coherent, interesting and non-repetitive, and that push users to interact and share content.

For this reason, communication “streams” are created based on macro themes to be proposed periodically, consisting of thematic posts characterized by a common thread and a common and recognizable graphic layout. The number of weekly publications is determined by the plan selected by the customer (1-2-3 or 5 posts/week – excluding production of original content, photos and videos). The graphics for the cover image of the fanpage are also designed and created, periodically updated. The PED is submitted to the customer for approval with an agreed procedure.

Timing: 5 working days (to be confirmed based on the specific project)

 

4. Post publication and interaction management

Once the client approves the PED, all content is scheduled and then published. The daily monitoring of comments, likes and interactions with the published contents (during working hours) is also carried out. The management of social interactions is structured through specific procedures agreed with the customer, as well as structured through an Interaction Management document and F.A.Q. (Crisis Management excluded).

Timing: daily activity

 

5. Setting up social ADV campaigns

Activation of advertising campaigns to advertise the most important posts, so as to reach the largest number of targeted users effectively and convey the key messages of the various communication campaigns.

In particular, it is possible to activate campaigns with advertisements with different objectives:

  • Brand awareness: aimed at making your company/service/product known to as many people as possible
  • Website visits: aimed at increasing visits to specific pages of the customer’s website
  • Interest: aimed at increasing user interactions with the posts of the corporate profile
  • Views of a video: to increase the views of a video published directly on the customer’s corporate profile
  • Lead Generation: collection of contacts on a highly profiled audience (custom audience)
  • Conversions on the website: aimed at obtaining leads, or filling in a form, by users directly on the customer’s site
  • Applications: collection of applications for open job positions

 

It is possible to sponsor different types of content, always profiling the target by geographic area/interests/job position:

  • Posts containing text + images, even multiple
  • Posts containing text + video
  • Posts containing text + PDF.

Timing: 3 working days (to be confirmed based on the specific campaign)

 

6. Reporting

Semi-annual or quarterly drafting of personalized reports for monitoring the page and pay-per-click campaigns with analysis of the increase and type of fans, trend and quality of interactions, response of the fan base to individual posts, organic and paid, identification of strengths and reporting of any critical issues. The frequency of receipt of the report is linked to the type of subscription selected.

Timing: 5 working days (to be confirmed based on the specific project)

Staff employed

Account Manager: is the reference figure for the customer and is responsible for managing all the operational phases related to the Social Media Marketing activity, acting as an intermediary between the customer/commercial area/Social Media and Community Manager.

Social Media Manager: is the specialist who deals with the creation of content for the PED and the setting of ADV campaigns. He has direct and daily contact with the LinkedIn marketing team.

Community Manager: takes care of the daily management of the interactions that are recorded by the customer’s fan page, moderating comments, messages received and reviews.

Social Creative Graphic Designer: takes care of creating the contents of the PED (post, cover image) from a graphic point of view, devising the creative concept of the message to be transmitted and respecting the technical specifications of the media.

Copywriter: deals with the drafting of the textual part of the posts, called “copy”, using an engaging writing style suitable for the type of media used.

 

The pluses of the service

Spada Media Group is Linkedin Marketing Partner, with a direct and preferential communication channel with social media

  • Generate brand awareness and improve the customer’s brand reputation
  • Build customer loyalty by transforming the brand into a community
  • Create an auxiliary tool for social customer service and support for the search for new staff
  • Increase the visibility of the brand thanks to the ADV sponsored towards a specific target

 

Why choose Spada Media Group for the management of your LinkedIn company page?

More and more people and companies are active and present on LinkedIn, for this reason it is important to be followed by professionals to improve their online reputation and make the most features that this social media puts to the service of marketing. Neglected or outdated profiles risk offering a negative image of the company to partners and possible customers, this applies to both business and personal profiles, for this reason many companies require their employees to have a LinkedIn profile that is well-kept and consistent with the style company. The social media manager team of Spada Media Group has developed over the years skills for the creation of content and editorial plans designed specifically for LinkedIn also holding training courses for management and employees of companies. Many national and international brands have relied on Spada Media Group to improve their visibility, increase the quality of content or be updated on best practices to maximize the effectiveness of this channel.

In particular, the agency deals with:

  • Creation of editorial plans (PED)
  • Training courses for managers, salespeople and employees
  • Company best practice courses
  • Community and interaction management
  • Creation and optimization of sponsored campaigns
  • Management of recruiting activities
  • Accredited Professional Bing Ads
  • Prestashop Partner Agency
  • Mailup Partner

Case History

GEZE

Last year results:

+
0
%
Contacts
+
0
%
Engagement

See also: