Spada Media Group deals with the creation of dynamic, responsive e-commerce sites that can be easily updated independently, also making integrations with management systems.

Phases of the project:

1. Definition of e-commerce website design

To create an e-commerce site, Prestashop is used, a CMS (content management system or content management system) entirely designed for the development and management of e-commerce sites.

The simple and intuitive user interface and the modular system (to implement a function just install the relative module), make PrestaShop one of the most widespread e-commerce CMS and used by professionals but thanks to its flexibility it also allows the non-professional user to manage all aspects of their e-commerce site independently.

The PrestaShop themes allow a clear separation between content, graphics and programming, in this way the web designer can work independently on the website graphics while the developer can intervene on the more technical aspects of development through a dedicated section. A very active community of users and developers has also been born around PrestaShop, contributing to the constant improvement of the software and to the development of modules to always implement new features.

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From an operational point of view, during a brief with the client, all the needs are understood, both from the graphic point of view and from the point of view of the site structure / menu tree, and starting from these the Web Designers create a first draft graphics of the homepage and some sub-pages, both in desktop and mobile format, which are submitted to the customer for approval.

 

Timing: 5 working days (to be confirmed based on the specific project)

2. Definition of site menu tree and content creation

 

The structure of the site is defined together with the customer, which includes all the various sections / menu items and the type of content to be included (product pages and generic pages with texts, images, galleries, specific modules, etc.). On the basis of the menu items, the customer then provides the texts and images to be included in the site. If included in the selected commercial offer, the contents can be created by our Web Content Specialists.

 

Timing: 10 working days (to be confirmed based on the specific project)

  1. IT implementation of an e-commerce site

 

Once the structure and contents have been defined, we proceed with the implementation of the site. At the end of this phase the website will be ready and it will be possible to proceed with the loading of the contents.

 

Timing: 5/10 working days (to be confirmed based on the specific project)

 

  1. Content insertion and connection with customer management

 

The Web Content Specialist proceeds with the insertion of the contents within the site, both as regards the texts and the images / gallery of the generic pages and product pages, concluding this phase with a fine-tuning of all the details together. to the client. Furthermore, if provided for in the commercial plan, the connection with the management software used by the customer is implemented.

 

Timing: 5/10 working days (to be confirmed based on the specific project)

 

  1. Management of the customer’s domain and email

 

In order to proceed with putting the site online it is essential to define the domain on which to upload it:

  • if already in the customer’s possession, a change will simply be made to the DNS of the domain, which will point to the server of the new site, in order to make it visible
  • if previously managed by another agency (or in other specific cases), it is possible to proceed with the transfer of the domain and the mailboxes connected to it directly on our servers
  • if not existing, Spada Media Group will take care of identifying some available domains and will proceed with the purchase, always in agreement with the customer, with the possibility of activating dedicated mailboxes

 

Timing: 5 working days (to be confirmed based on the specific project)

 

  1. Go-live

 

Once the content has been entered, the website is put online with the approval of the customer. The timing for online publication is approximately 24 hours. In the event of a domain transfer, some temporary disruptions may be encountered in the functioning of the mailboxes and it is therefore necessary to identify the most suitable time for the customer to go online.

 

Timing: 1/2 working days (to be confirmed based on the specific project)

 

  1. Basic SEO optimization

 

Once the site is online, a first basic SEO optimization is immediately launched, reporting the new site to the main search engines (Google, Bing, Virgilio, Yahoo) and sending the Sitemap to Google (list of all the pages of which it is composed the site), but without guarantee of positioning. The Google Analytics profile related to the new site is also activated, which allows you to monitor traffic, visitors, etc. in real time.

 

Timing: after 5 working days from being online

 

  1. Customer training for site use

 

This service consists of a training meeting on the use of the content management CMS so that the customer can be autonomous in the management of e-commerce (loading products, categories, prices, price lists, orders, conditions of sale, shipping, offers, promotions, etc.). The course will be carried out by one of our Web Content Specialists at our offices or at the customer site for a total duration of approximately 2/3 hours.

 

Timing: after 5 working days from the online launch of the site (to be confirmed based on actual availability)

 

 

  1. Continuous e-commerce assistance service

 

Spada Media Group remains available to the customer even after the site has been put online with a continuous assistance service, aimed at solving any problems that may arise regarding the contents of the site or the domain/mailboxes. Assistance is accessible by email or by telephone by contacting the reference account directly, with a guarantee of response within 8 working hours of sending the report.

 

Timing: first response within 8 business hours

 

Staff employed

 

  • Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the creation of a website, acting as an intermediary between the customer/commercial area/specialist.
  • Web Content Specialist: is a technician who deals with the creation of a website from a structural point of view, defining the tree and layout of the contents together with the customer; it also takes care of inserting texts and images, managing the domain and putting the site online.
  • IT technical team (UI/UX Designer, Frontend Developer, Backend Developer): it is a team of specialists that deals with the creation of websites from a technical-graphic/IT point of view, able to create the latest generation sites that combine design and usability, always with a view to favoring navigation by users.
  • Copywriter: deals with the drafting of textual content for the website, which are built with an SEO perspective respecting some specific rules, maintaining an attractive style in line with the language / tone of voice of the customer.
  • Graphic Designer: takes care of researching and adapting images in web format, respecting the client’s brand identity and digital technical specifications.

 

 

The pluses of the service

 

  • Personalization: the choice to create an e-commerce site with Prestashop allows the customer to have a completely customized site, adhering to their own coordinated image and with high performance.
  • Autonomy: the simplicity and intuitiveness of the CMS used (Prestashop) allows the customer, after dedicated training, to be able to independently manage products, orders and shipments thanks to integration with their own management system.
  • Visibility and performances: the creation of a complete site from the point of view of contents, graphics and structure, as well as optimized on the SEO side, allows you to increase the visibility of your brand on search engines, thus also improving the corporate brand reputation.

 

Why choose Spada Media Group for the creation of your e-commerce site

 

  • Prestashop Partner Agency
  • Consulting approach with a focus on digital marketing
  • Dedicated team of digital communication specialists
  • The only agency for cross-media campaigns
  • Creation of off-site and on-site strategies aimed at specific objectives
  • Constant monitoring of campaign performance
  • Training and continuous updating
  • Google Premier Partner Certification
  • Accredited Professional Bing Ads
  • Facebook and Linkedin Marketing Partner
  • MailUp Partner