When we talk about Landing Page we refer to a site consisting of 1 single web page, without sub-pages, completely customizable from the point of view of web design: for this reason it is suitable for the promotion of specific campaigns that require a dedicated landing page, such as lead generation. It is mainly used when it is not possible to intervene directly on the customer’s site, because it is not accessible or not optimized.

Phases of the project:

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1. Definition of the web design of the landing page

A Landing Page is completely customizable: it is a web page that is built together with the customer on the basis of specific needs, both from the graphic point of view and from the point of view of the layout/contents of the page. The Landing Page is created on WordPress, the most popular open source CMS (Content Management System) in the world. From an operational point of view, during a brief with the client, all the needs are acknowledged, and starting from these, the Web Designers create a first graphic draft of the page, both in desktop and mobile format, which is submitted to the client for approval.

Timing: 5 working days (to be confirmed based on the specific project)

2. Definition of landing page structure and content creation

The structure of the page is defined together with the customer, which includes the layout, the graphic style and the type of content to be inserted (texts, images, galleries, specific modules, etc.). On the basis of what has been agreed, the customer provides the texts and images to be inserted. If included in the selected commercial offer, the contents can be created directly by our Web Content Specialists.

Timing: 10 working days (to be confirmed based on the specific project)

 

3. Computer implementation of the landing page

Once the structure and contents have been defined, we proceed with the implementation of the Landing Page. At the end of this phase the page will be ready and it will be possible to proceed with the loading of the contents.

Timing: 5-10 working days (to be confirmed based on the specific project)

 

4. Content insertion

The Web Content Specialist proceeds with the insertion of content within the page, both in terms of texts and images/galleries, concluding this phase with a fine-tuning of all the details together with the customer.

Timing: 5-10 working days (to be confirmed based on the specific project)

 

5. Domain management

In order to proceed with putting the Landing Page online it is essential to define the domain on which to upload it:

  • if already in the customer’s possession, a change will simply be made to the DNS of the domain, which will point to the server of the new site, in order to make it visible
  • if previously managed by another agency (or in other specific cases), it is possible to proceed with the transfer of the domain and the mailboxes connected to it directly on our servers
  • if not existing, Spada Media Group will take care of identifying some available domains and proceed with the purchase, always in agreement with the customer, with the possibility of activating dedicated mailboxes

Timing: 5 working days (to be confirmed based on the specific project)

 

6. Go-live

Once the content has been entered, the Landing Page is put online with the customer’s approval. The timing for online publication is approximately 24 hours. In the event of a domain transfer, some temporary disruptions may be encountered in the functioning of the mailboxes and it is therefore necessary to identify the most suitable time for the customer to go online.

Timing: 1/2 working days (to be confirmed based on the specific project)

 

7. Basic SEO optimization

Once the site is online, a first basic SEO optimization is immediately launched, reporting the new site to the main search engines (Google, Bing, Virgilio, Yahoo) and sending the Sitemap to Google (list of all the pages of which it is composed the site), but without guarantee of positioning. The Google Analytics profile related to the new site is also activated, which allows you to monitor traffic, visitors, etc. in real time.

Timing: after 5 working days from being online

 

8. Continuous assistance service

Spada Media Group remains available to the customer even after the site has been put online with a continuous assistance service, aimed at solving any problems that may arise regarding the contents of the site or the domain/mailboxes. Assistance is accessible by email or by telephone by contacting the reference account directly, with a guarantee of response within 8 working hours of sending the report.

Timing: first response within 8 business hours

 

Staff employed

  • Account Manager: he is the reference figure for the customer and is responsible for managing all the operational phases necessary for the creation of a Landing Page, acting as an intermediary between the customer/commercial area specialist.
  • Web Content Specialist: is a technician who deals with the creation of a Landing Page from a structural point of view, defining the type and layout of the contents together with the customer; it also takes care of inserting texts and images, managing the domain and putting the page online.
  • IT technical team (UI/UX Designer, Frontend Developer, Backend Developer): it is a team of specialists that deals with the creation of websites from a technical-graphic/IT point of view, able to create the latest Landing Page generation that combine design and usability, always with a view to favoring navigation by users.
  • Copywriter: deals with the drafting of textual content for the website, which are built with an SEO perspective respecting some specific rules, maintaining an attractive style in line with the language/tone of voice of the customer.
  • Graphic Designer: takes care of researching and adapting images in web format, respecting the client’s brand identity and digital technical specifications.

 

Plus of the service

  • Speed ​​of realization: the choice of creating a Landing Page allows you to speed up the technical times necessary for putting it online, thus managing to have a modern and perfectly optimized page in a few weeks.
  • Personalization: the choice of a Landing Page allows the customer to have a completely personalized and optimized page to maximize the results of the campaigns that will be activated on it.
  • Visibility and performances: the creation of a complete Landing Page from the point of view of contents, graphics and structure, as well as optimized on the SEO side, allows you to increase the visibility of your brand on search engines, thus also improving the corporate brand reputation.

 

Why choose Spada Media Group for the creation of your landing page

  • Consulting approach with a focus on digital marketing
  • Prestashop Partner Agency
  • Dedicated team of digital communication specialists
  • The only agency for cross-media campaigns
  • Creation of off-site and on-site strategies aimed at specific objectives
  • Constant monitoring of campaign performance
  • Training and continuous updating
  • Google Premier Partner Certification
  • Accredited Professional Bing Ads
  • Facebook and Linkedin Marketing Partner
  • Mailup Partner