Within our agency there is an area dedicated exclusively to SEO activities. The goal of our SEO agency is to develop strategies tailored and customized to the specific needs of our clients. We design and implement professional and comprehensive SEO solutions to improve online visibility and achieve prominent positions on search engines. In fact, a well-ranked site in search results allows for greater visibility and an increase in site visitors, resulting in more leads or sales in the case of e-commerce sites. Our integrated approach combines technical expertise and creativity to ensure tangible and lasting results.

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What is SEO

SEO or Search Engine Optimization is the process of optimizing a website to improve its visibility on search engines such as Google and Bing. Through content, keyword and user experience optimization strategies, SEO aims to place the website in the first pages of search results. When a person searches online for a product, service, or information, they want to find the most relevant and useful answers. And being well ranked on search engines ensures that your website is among the first options users see when they do a search. This means more traffic, more leads and, ultimately, more conversions.

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What are the advantages
Of SEO activities?

The benefits of SEO activities are many and include:
- Long-term and consistent results: an organically positioned site not only gets lasting results, but also ensures stable visibility over time. It is essential to carry out SEO activities constantly to retain and consolidate the positions gained. In addition, analyzing competitor activities and evolving search engine algorithms is critical to staying competitive.
- Increased organic traffic: occupying the top positions in search engine results pages is critical, as these positions receive more clicks. Having the website in the top results means not only improving visibility, but also getting increases in organic traffic.

Great value for money: SEO is one of the most profitable marketing strategies. This is because it targets users who are already searching for products and services. In short, it targets users who are most interested and most likely to convert.
Trackable and quantifiable results: SEO specialists are able to monitor every aspect of their strategy by providing objective and measurable data. Such as the number of visitors or the number of conversions. This ability to track and analyze results allows for an accurate assessment of the effectiveness of implemented strategies and enables optimizations to be made to improve performance.

Why to rely on an SEO agency

The team of our SEO agency consists of trained and qualified professionals whose training is always being updated. Here are the key figures:
- Account Manager: is the point person for the client and is responsible for managing all the operational steps necessary to start an SEO project. It is the liaison between customer/business area/SEO specialist.
- SEO Specialist: is the specialist who deals with the optimization of websites or mobile applications within search engines. Its goal is to improve the organic ranking of the site by implementing effective SEO strategies.

- Link Builder Specialist: is the expert in off-site optimization techniques and is responsible for creating valuable links for inclusion within the site. The goal is to improve the perceived "value" of the site by search engines, thus contributing to the improvement of the overall ranking.
- Copywriter: is in charge of writing text content in SEO.

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SEO strategy and planning

Our agency's SEO approach focuses on customized strategies specifically designed to fit the specific needs of each individual client. Each project of our SEO agency involves the following stages:

- Client Site Analysis and SEO Audit: first we conduct a comprehensive analysis of the website and online presence. This allows us to identify areas for improvement and differentiation from competitors.
- Keyword Strategy: subject areas that best describe activities/services/products that are intended to be placed on search engines are identified. To each theme belongs a variable number of keywords-short-tailed and long-tailed-that will be placed on search engines.

- On-site SEO: this phase refers to optimization activities carried out within the pages of a website in order to improve its structure, content and SEO-side performance.
- Off-site SEO: includes optimization activities that are not carried out directly on the site and that contribute to increasing organic visibility through acquisition of reliable links and digital relationships (link building and digital pr).
- Blog: managing a dedicated editorial area, such as a blog, present directly on one's site provides valuable support in all phases of the SEO project. In fact, the blog intercepts users who are looking for information and/or insights on the most relevant topics in the field.
- Reports: the project includes the submission of reports that illustrate the results obtained from the SEO activity and in particular the rankings achieved by the website for specific keywords.

Our SEO activities:

Proper website ranking optimization ensures that a site effectively reaches its target audience and gets real results. This practice is based on implementing targeted strategies aimed at enhancing a site's visibility on search engines.

SEO consulting is useful for optimizing a website's online visibility. SEO experts analyze and implement customized strategies to improve a site's ranking in search results, increasing organic traffic and maximizing the reach of target audiences.

SEO copywriting activities help improve the visibility and relevance of a website on search engines. SEO copywriters' job is to balance search engine optimization with user engagement, creating content that generates qualified traffic and tangible results.

Link building is a strategy aimed at improving the authority and indexing of a website. Through the acquisition of links from authoritative and relevant sources, this practice aims to increase the site's visibility and online reputation. In our agency, we develop customized strategies to build quality backlink profiles.

Product page optimization, effective category management, and targeted link building strategy improves an e-commerce's ranking. These specific SEO activities enable e-commerce businesses to reach a wider audience, increase qualified traffic, and maximize returns on online sales.

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