Spada Media Group supports companies, brands, and e-commerce sites looking to grow on Google through a structured SEO project. Technical analysis, strategic content, site architecture, and ongoing optimization. We integrate SEO with AEO— Answer Engine Optimization—to make every page visible not only in traditional SERPs but also in AI-generated answers. The result: qualified organic traffic, less bounce rate, and a Google presence that grows over time.
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Ranking on Google today doesn’t depend on a single factor. It depends on the technical strength of the website, the quality and depth of its content, its information architecture, and its ability to accurately answer users’ questions. That’s why we treat SEO and AEO as parts of the same project. SEO focuses on structure, keywords, crawlability, and organic competitiveness. AEO optimizes content so that it is selected by AI-powered response systems: Google AI Overviews, ChatGPT, Perplexity, and new conversational engines. We don’t generate indiscriminate traffic. We build measurable organic visibility that aligns with business objectives.
Every project begins withan in-depth SEO audit: a technical analysis of the website, an industry study, mapping of priority keywords, and an organic competitive analysis. From there, we define priorities and develop a work plan.
We focus on four main areas:
1. Technical SEO — page load speed, URL structure, crawlability, tag management, structured data (schema markup), Core Web Vitals, and mobile usability.
2. Content SEO — keyword research, editorial planning, optimization of existing pages, and creation of new content with high ranking potential.
3. Site Architecture and Internal Links — clear page hierarchy, effective distribution of internal SEO value, and optimization of navigation for crawling and user experience.
4. AEO and AI Content — structuring responses, optimized FAQs, semantic markup, and information consistency to ensure selection by generative response systems.
We work with B2B companies, e-commerce businesses, brands, and service providers that want to increase qualified organic traffic and improve their Google rankings for searches most relevant to their business.
SEO consulting is particularly well-suited for: B2B companies operating in sector-specific markets that want to capture technical and commercial searches conducted by decision-makers and professional buyers.
E-commerce businesses that need to optimize product pages, categories, and site architecture to compete in organic search and increase conversions from organic search.
Brands and service companies that want to strengthen their authority on Google and dominate both brand- and non-brand-related search queries in their industry.
Companies with outdated or poorly structured websites that are losing traffic due to technical issues, unoptimized content, or weak information architecture.
There is no one-size-fits-all approach to SEO. Each project is built around the specific goals and competitive landscape of the target market.
The quality of an SEO project is seen in the work done.
Riello Project
For Riello, we developed an SEO strategy in the HVAC sector with the aim of strengthening organic visibility and intercepting qualified traffic, both B2B and B2C. The project included analysis of the site, enhancement of existing content, optimization of areas of greatest potential, and a more strategic overhaul of the blog. In six months, organic traffic grew by 48 percent, with 60 keywords on the first Google page and a 10 percent increase in contacts generated by the site.
Beretta climate
For Beretta, we worked on an SEO strategy in the thermotechnical sector, with a focus on qualified traffic, site optimization, and enhancement of technical content. The work also involved revising product pages, institutional sections, and the editorial layout of the blog.
Peroni Pompe
For Peroni Pompe we complemented the restyling of the website with a multilingual SEO strategy designed for the international B2B market. The intervention focused on organic visibility in English and German, with the goal of attracting qualified leads and strengthening the brand's presence in foreign markets.
An effective SEO project requires a systematic approach, an understanding of the business, and strong execution. The technical component is important, but it’s not enough on its own. Content is crucial, but without structure, it cannot support organic growth. Focusing on new AI-driven search scenarios is only valuable when it results in clearer, stronger, and more competitive pages. Our work brings these elements together—technical structure, content, Google rankings, and the quality of the online presence—into a single, cohesive project aligned with the brand’s objectives.
SEO consulting can include technical activities, content optimization, local SEO, link building and e-commerce projects. Each intervention is defined based on the structure of the site, brand goals, and the most relevant searches for the business.
Main areas of work include:
- SEO local
- SEO copywriting
- Link building
- SEO for e-commerce
The activities of our SEO agency:
Link building is a strategy aimed at improving the authority and indexing of a website. Through the acquisition of links from authoritative and relevant sources, this practice aims to increase the site's visibility and online reputation. In our agency, we develop customized strategies to build quality backlink profiles.
SEO copywriting activities help improve the visibility and relevance of a website on search engines. SEO copywriters' job is to balance search engine optimization with user engagement, creating content that generates qualified traffic and tangible results.
Local SEO improves the visibility of a local company or business in geographically relevant search results. Through optimizing location information, managing reviews and creating localized content, Local SEO helps businesses be found by potential customers in their specific geographic context.
Product page optimization, effective category management, and targeted link building strategy improves an e-commerce's ranking. These specific SEO activities enable e-commerce businesses to reach a wider audience, increase qualified traffic, and maximize returns on online sales.
What is SEO, and why is it important for a business?
SEO is the set of activities that improve a website’s ranking on Google and other search engines. For a company, this means increasing organic traffic—which is free and ongoing—from users who are actively searching for products or services related to its business. Unlike online advertising, SEO generates results in the medium to long term and delivers increasing value over time.
How long does it take to see results?
The first technical and indexing improvements are visible within a few weeks. Results in terms of rankings for competitive keywords typically take between 3 and 6 months. For highly competitive industries, this process can take up to 12 months. SEO is not a quick fix; it is a long-term investment. Once established, it consistently generates qualified traffic.
What is AEO, and how does it differ from SEO?
AEO (Answer Engine Optimization) optimizes content so that it is selected and cited by AI-powered answer systems: Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. While traditional SEO focuses on ranking in SERPs, AEO focuses on the clarity, structure, and completeness of information. The two disciplines complement each other: good SEO is the foundation, and AEO extends its visibility into new search contexts.
Does SEO work for B2B companies, too?
Yes, and often with very effective results. B2B companies have specific search queries, lower search volumes, but extremely high commercial intent. A well-designed B2B SEO strategy reaches decision-makers during the research and evaluation phases, generating qualified leads at a much lower cost per acquisition than paid campaigns.
Are SEO and Google Ads mutually exclusive or complementary?
They work together. Google Ads provides immediate paid visibility; SEO builds organic visibility that lasts over time. The two strategies complement each other: paid advertising can target competitive keywords right away, while SEO works to rank for them organically.
Do you work only on Milan?
No. We handle SEO projects throughout Italy and multilingual SEO projects for brands operating in international markets. We’re based in Milan but work with companies all over Italy.
If your company wants to increase organic traffic, climb the SERPs for strategic keywords, and build a solid presence even in new AI-driven search contexts, we can work together to develop a customized SEO project. Tell us about your project, and we’ll get back to you with an initial analysis and a concrete proposal.
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