Social Media content strategy

Nowadays it is not enough to be on social, but you have to speak the language of Social. Therefore, setting up and implementing a customized, high-performing, and effective Social Media Content Strategy is critical for every brand. On average, a person remembers 80 percent of what he sees, 20 percent of what he reads, and only 10 percent of what he hears. These data demonstrate how, thanks to social media, it is possible to create content capable of sticking in people's memories , provided it is effective and well researched.

Therefore, it is not enough to publish photos, videos, stories, articles and content related to one's brand or turn one's channels (personal and corporate) into sales showcases. A social media content strategy must first take this into account to be truly effective.

Contact us

Social Media Content strategy tailored

It is critically important to adopt an effective strategy for using social channels and to manage one's online presence professionally. Turning to asocial agency allows you to get detailed and personalized advice, as well as a dynamic and targeted content strategy. Social networks offer a huge opportunity to connect with a wide audience of users, who share opinions, advice and experiences about products and services. Through the right language and by occupying the right spaces, social becomes indispensable to intercept and engage this large audience. With professional social media management, you can increase brand visibility, stimulate interaction with your audience, and nurture customer trust.

In a world increasingly geared toward digital interaction, investing in a quality social media presence is a critical step. Knowing how to communicate properly and initiate good social media marketing strategies allows you to reach new contacts, new potential customers, ensure greater brand visibility and initiate new loyalty strategies.

Social Media Content: what it is and what it is for

Social Media Content takes the form of a highly effective marketing strategy aimed at creating and distributing relevant, fresh and valuable content. Its main goal is to attract, acquire and engage a clear and defined audience in order to drive customers to actions. Importantly, social media content does not focus exclusively on direct sales, but rather aims to provide high-quality content through the appropriate channels. This content educates, explains, entertains and informs the audience, and most importantly, actively engages them. Through authentic and relevant communication, a strong and lasting bond is built with the audience, increasing brand loyalty and encouraging active interaction.

Ultimately, investing in a well-structured Social Media Content strategy not only improves a brand's visibility, but also its online reputation and customer trust, leading to significant long-term results.

Social content strategy and planning

According to a study conducted by Columbia University, 95 percent of a consumer's buying power is influenced by the emotional experience during the initial selection phase. In this context, effective management of exchanges of comments and likes can play a crucial role in arousing a potential customer's interest and guiding him or her toward the act of purchase. This phenomenon highlights the many benefits that a professional Social Media Content strategy can offer companies in terms of engagement and conversion.

Relying on a proven social agency like Spada Media Group allows you to take full advantage of these benefits. With a background characterized by numerous social projects managed on behalf of outstanding regional, national and international entities, we develop strategies tailored to each client. These strategies are designed to maximize emotional impact and audience interaction, resulting in a significant increase in brand awareness and conversions.

Our activities on Social:

We offer advice to companies that want to improve their presence on social channels and use them as an effective marketing tool. We carefully analyze the social media activities of clients and their competitors so that we can develop tailored strategies and implement targeted plans. Our goal is to increase engagement and generate concrete results for the customer.

Social Community Management service is designed to ensure authentic interaction with target audiences. We take care of content management and monitoring of various social platforms. We use advanced tools to analyze user sentiment, identify current trends, and adjust the engagement strategy based on the results obtained.

Influencer marketing is a digital marketing strategy that relies on using influential and influential people within certain industries or niches to promote a brand, product or service. We identify the most relevant influencers for each industry and work with them to create authentic content that captures the attention of the target audience.

Request information