Easy Toys

Influencers and creators for effective/successful marketing in the sex toys industry

Developing an influencer and content marketing strategy for Easy Toys, a company specializing in sex toys. Collaboration with selected influencers to create authentic and engaging content. The campaign strengthened Easy Toys' online presence.

FOOD ENERGY FOR ATHLETES

OPPORTUNITIES

Strengthen Easy Toys EDC's presence in Italy through striking communication strategies to make the brand shine and differentiate itself in the Italian landscape, engaging the target audience in an inclusive way.

CHALLENGE

Easy Toys sets itself the ambitious goal of becoming a benchmark in Italy for breaking down taboos about sextoys by implementing a bold, inclusive and measurable strategy. Communication in will have to orient and educate users, opening the door to sincere and direct dialogue.

Solution

With the participation of influencers and creators already established on the web, we developed a winning communication strategy on Instagram and TikTok. Our dedication to organization and ongoing client support has been instrumental in the realization of prominent events throughout the country, such as Milan Pride 2023 and the AMA Music Festival, among others. These were ideal scenarios for Easy Toys to achieve its goal: to bring a taboo subject closer and raise awareness in a fun, original and inclusive way.

Attendance at Milan Pride

+10

Influencers co-opted

+50

Social content made

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