Communicating on social media allows companies to express themselves outside the classic professional schemes by coming into contact with people in an even more direct way. To start this dialogue, making the most of potential of social platforms (such as Facebook, LinkedIn, Twitter, etc.) it is necessary to know-how to tell and translate one’s values, services and products into words, not only through advertising slogans but by producing and sharing content (original, quality images, videos, texts). Spada Agency provides qualified Web Content Specialists and Social Media Managers who can help companies to find the right style and the most suitable content to populate their blogs and social channels, improving the level of engagement and interaction with their customers/fans or followers.