EasyToys

Influencer & Content Marketing

We developed an influencer and content marketing strategy for EasyToys, an international sex toy brand. By creating a content strategy designed to highlight the brand’s values, we’ve strengthened its online presence and given voice to its unconventional and playful spirit, partnering with influencers to create authentic and engaging content.

FOOD ENERGY FOR ATHLETES

Opportunities

EasyToys, a Dutch company and leader in the European market for adult products, asked us to design a new social media strategy for the Italian market, based on a unique, inclusive, and engaging tone of voice. The goal: to strengthen its brand identity and position the brand as the top-of-mind choice for its target audience in the industry.

Challenge

EasyToys’ ambition is to stand out as a leading brand in a cultural context like Italy’s, where taboos related to sexuality are still alive and widespread, by presenting itself in a bold and original way to a target audience that is as broad and diverse as possible. Our challenge was to bring the brand’s voice to the forefront through unconventional communication capable of creating a sincere and open dialogue with users, to guide, educate, and motivate them to discover new experiences.

Solution

For EasyToys, we developed a content creation strategy on Instagram and TikTok capable of breaking standards and overcoming stereotypes and taboos related to the topic of sexuality, with a special focus on female pleasure, through a lively and exciting tone of voice.

Thanks to the involvement of numerous established influencers and creators, we have successfully built a social brand identity that resonates with the target audience. We also provided the client with our solid experience in event planning, effectively combining social media communication with participation in public events relevant to the brand, thereby boosting its visibility at national-scale events.

In particular, Milan Pride 2023 and the AMA Music Festival provided the ideal setting to engage the public and raise awareness about a taboo topic in a fun and inclusive way.