Fixxy

Digital and social launch campaign for insurtech startup

Fixxy, an insurtech startup active in Italy in the field of digital warranties for smartphones and devices, entrusted Spada Media Group with its market launch strategy. The goal was to publicize a simple, online service designed to protect devices in case of everyday unforeseen events.

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Opportunities

The launch of Fixxy was an opportunity to position an Italian insurtech startup that offers a smartphone warranty service without intermediaries. The project helped build brand perception by clearly explaining the advantages of a digital model: immediate activation, smart management, and a subscription designed for people who use their devices intensively.

Challenge

The main challenge was to make a service that was new to the Italian market understandable, turning it into a useful and relevant proposition. It was necessary to tell with simplicity a product that is often perceived as technical, while standing out in a very competitive digital environment. The project also involved managing an ecosystem composed of Instagram, TikTok, Meta ADV, Google Ads, PR and influencers, maintaining consistency throughout the campaign.

Solution

We developed a full funnel strategy articulated in two main moments: launch and retention. The campaign debuted with an ironic teaser dedicated to the unforeseen events involving smartphones and devices, creating curiosity and introducing the need for protection in a light-hearted way. In the launch phase, Fixxy was presented as a digital solution, quick and accessible, through creativity and content designed for the native language of Instagram and TikTok, with an ironic and immediate tone.

ADV planning on Meta, TikTok and Google Ads covered the different stages of the funnel - from brand awareness to conversion - intercepting the audience at key moments of the decision-making path. In parallel, PR and influencer marketing activities expanded brand visibility by recounting everyday situations and "failures" related to device protection, in line with the project's tone of voice.

To support the paid campaigns, Spada Media Group designed and created a dedicated landing page designed to clearly explain the Fixxy service, its benefits, and how the subscription works. The landing page was optimized for conversion, becoming the central landing point for all digital activities.