In the current marketing environment, airport advertising emerges as a highly relevant strategic solution. Spada Media Group, through its years of expertise, establishes itself as an ideal partner for advertising campaigns in Italy's most important airports, from Milan Malpensa to Naples Capodichino. Our offering spans multiple locations, including high-traffic airports such as Rome Fiumicino and vital hubs such as Bergamo Orio al Serio, providing our clients with exceptional visibility and impact on an international and diverse audience. In this environment, where passengers are more open-minded and mentally available, thanks in part to the opportunity to shop in a welcoming environment, advertising campaigns gain an amplified impact and perception.
Indeed, the TV industry has evolved, incorporating emerging trends such as mobile TV, web TV and the use of smart TV, an attraction that is reflected in an increasingly large and diverse audience. As Spada Media Group, we have developed important partnerships with major national broadcasters and the best national advertising concessionaires, positioning us among the leading agencies at the Italian level by providing design, production and planning services for first-rate TV commercials.
Considering the profile of the airport audience, mainly young adults between the ages of 25 and 54, who account for 59 percent of passengers, and a remarkable 25 percent of office workers (Source: IGP Decaux), Spada Media Group develops targeted advertising strategies. This mid- to high-end target audience, found at airports such as Rome Fiumicino and Bergamo Orio al Serio, offers a wide range of opportunities for companies wishing to reach qualified and influential audiences.
Waiting time at the airport is a crucial factor. With 40 percent of passengers arriving at the airport at least 2 hours before their flight (Source: IGP Decaux), this opens a unique window of opportunity for advertising campaigns. In centers such as Venice Marco Polo and Bologna Guglielmo Marconi, we focus on advertising solutions that capture the attention of this audience, who tend to spend their time shopping and exploring the airport. The perception of advertising spaces at the airport is significantly high. Seventy-three percent of passengers believe they are able to entertain and inform in waiting areas, a statistic we guide in our strategies for airports such as Palermo Falcone e Borsellino and Turin Caselle. This positive perception enables the creation of advertising campaigns that not only reach but also engage the audience.
Our range of services includes creative and technologically advanced advertising solutions, ideal for environments such as Cagliari Elmas and Florence Amerigo Vespucci. By integrating the latest trends in digital signage and augmented reality, we aim to create advertising experiences that attract and hold the attention of travelers. In partnership with industry-leading companies, we develop customized advertising campaigns for airports such as Brindisi and Lamezia Terme, maximizing return on investment and reaching a wide audience.
Spada Media Group's approach focuses on creating campaigns that are perfectly tailored to the client's needs and the specifics of each airport, including Genoa Cristoforo Colombo and Bari Karol Wojtyla. With these targeted strategies and supporting data, Spada Media Group is positioned as an ideal partner to transform airport spaces into powerful media, providing companies with unprecedented visibility and impact in a dynamic and international context.