Airport advertising is a highly relevant strategic solution. Spada Media Group establishes itself as an ideal partner for advertising campaigns at Italy's most important airports. Our offering extends to several locations, including high-traffic airports such as Milan Malpensa and Linate, Rome Fiumicino, and other major airports such as Bergamo Orio al Serio. We guarantee our clients outstanding visibility and impact on an international and diverse audience.

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The target of airports

The profile of the airport public is mainly composed of young adults between the ages of 25 and 54, accounting for 59 percent of passengers and 25 percent of employees (Source: IGP Decaux). Spada Media Group develops targeted advertising strategies carefully tailored to the specific characteristics of the target audience. By deepening our understanding of target audiences' behaviors, interests and preferences, we develop customized advertising solutions that maximize impact and engagement, ensuring measurable and tangible results for our clients.

The potential of airport advertising

Waiting time at the airport is a factor that must be considered. With 40 percent of passengers arriving at the airport at least 2 hours before their flight (Source: IGP Decaux), this opens a unique window of opportunity for advertising campaigns. We focus on advertising solutions that capture the attention of this audience, who tend to spend their time shopping and exploring the airport. The perception of advertising spaces at the airport is significantly high. Seventy-three percent of passengers believe they are able to entertain and inform in waiting areas, a statistic we guide in our airport strategies. This positive perception enables the creation of advertising campaigns that not only reach but also engage the audience.

Consulting and Personalized Strategies

Our range of services includes creative and technologically advanced advertising solutions, ideal for environments such as Cagliari Elmas and Florence Amerigo Vespucci. By integrating the latest trends in digital signage and augmented reality, we aim to create advertising experiences that attract and hold the attention of travelers. In partnership with industry-leading companies, we develop customized advertising campaigns for airports such as Brindisi and Lamezia Terme, maximizing return on investment and reaching a wide audience.

Spada Media Group's approach focuses on creating campaigns that are perfectly tailored to the client's needs and the specifics of each airport, including Genoa Cristoforo Colombo and Bari Karol Wojtyla. With these targeted strategies and supporting data, Spada Media Group is positioned as an ideal partner to transform airport spaces into powerful media, providing companies with unprecedented visibility and impact in a dynamic and international context.

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