Bologna's Guglielmo Marconi Airport operates international flights and serves all of Emilia Romagna and parts of Tuscany and Marche. The airport's passenger terminal is spread over two floors, the main airlines are Ryanair, Alitalia, Lufthansa, and Turkish Airline, and the busiest destinations, in addition to domestic destinations such as Palermo, Catania, and Rome Fiumicino, are Paris and Frankfurt. There is also a cargo terminal, the fifth largest in Italy in terms of cargo traffic volume.
The airport ranked seventh among Italian airports for annual passenger traffic of about 8.5 million. Most are Italians (68 percent) and only 32 percent are traveling for business purposes. The majority of people who frequent the airport (50 percent) are between the ages of 36 and 55. The services offered by the recently renovated facility range from catering to retail outlets, but there are also premium packages such as Youfirst to get access to the VIP Lounge and an exclusive reception.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium-, and small-format images-even backlit ones-placed along the flows of busy airport areas such as balconies or baggage claim columns.
- Backlit installations: located particularly in the start and finish areas with mandatory traffic
- Video systems: digital ledwalls in high resolution and high quality, placed in strategic areas. Prominent among them are the DigiWelcome and Diginetwork circuits, which are mainly present in the baggage claim area. The real flagship product, however, is the Big Size digital screen, located in the departure and arrival lobbies.
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize your brand visibility at the Bologna airport. Our offerings mainly include traditional formats, but in recent years we have seen a growing digital offering. Campaigns with a minimum duration of 30 days can be scheduled, with different pricing options based on locations and formats.