Milano Malpensa

Milan Malpensa Airport Advertisement

Milan-Malpensa Airport is the international and intercontinental airport of the entire Lombardy region and the main airport in northern Italy. It is located in the province of Varese and is more than 50 km from Milan. It is named after the location of one of the municipalities it passes through, Cascina Malpensa. There are two passenger terminals: Terminal 1 handles 70 percent of air traffic thanks to several relevant companies including Alitalia, Air France, Air China, and American Airlines; Terminal 2, on the other hand, is dedicated to Easy Jet other low-cost lines. The most popular European destinations are cities such as Paris and Barcelona, while international ones are New York and Dubai.

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Target audience

Milan Malpensa, with over 21 million passengers of which 73 percent are Italian, is Italy's second largest airport after Rome Fiumicino. The majority of travelers are Italian citizens, fly for personal pleasure, and are between the ages of 35 and 54 (70 percent for vacation and 30 percent for work, as shown in the graph). Services for travelers also include a large shopping area and three "plazas" where you can buy groceries, cosmetics or clothing as well as several dining outlets. In addition to VIP services such as Vip Lounge there is also Malpensa Center, which allows for conference and meeting rooms inside the facility. In addition to basic services such as parking and food outlets there are also several businesses, car rental companies, and a free wi-fi service.

Advertising formats for Milan Malpensa

It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Advertising in Milan Malpensa Airport involves different formats, including:

- Signage and billboards: prestigious, large-, medium-, and small-format images placed along the flows of busy airport areas such as balconies or baggage claim columns.
- Backlit facilities: located in the new check-in area, opposite the Emirates check-in desks.
- Video systems: digital ledwalls in high resolution and high quality, placed in strategic areas (check-in and boarding) that can contain within them up to 6 different advertisements on air 18 hours a day (05.00 - 23.00) for 14 days.
- Display areas & hostsess: highly visible areas in which to display cars, motorcycles, showcases for products and services manned by thematically dressed staff.

How much does it cost to advertise at the airport in Milan Malpensa?

At Spada Media Group, we focus on optimizing effectiveness and impact. We recommend planning advertising campaigns lasting 30 days, with a guideline investment between €20,000 and €50,000 + VAT. This budget range is indicative and may vary depending on variables such as facility location, area manned, seasonality, and availability. In addition, we offer last-minute advertising opportunities, which are ideal for taking advantage of cost-effective conditions at certain times of the year. This flexibility allows companies to take full advantage of the potential of dynamic markets such as Milan Malpensa Airport. The goal is always to offer tailored and strategic advertising solutions capable of enhancing the brand and strengthening its presence in the market.

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