The "Karol Wojtyla" airport in Bari is considered the reference airport for the regions of Puglia and Basilicata. Among the most popular destinations departing from and arriving at the airport's Terminal 1 are Milan, Palermo and Catania in the lead, in addition to a few European capitals especially in the high season. The prominent airlines are Ryanair, Wizz Air, Alitalia and Lufthansa.
The main airport for Puglia and Basilicata, its total annual passenger volume stands at 5.5 million, registering a high percentage of Italians (70 percent). Those traveling to and from Bari for personal reasons account for about 70 percent, while the remainder is occupied by business travelers. Foreigners make up 30 percent of passengers and are mainly concentrated during the summer period. The facility also offers meeting and meeting rooms and a VIP area in addition to the usual retail and dining outlets.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis.
Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium-, and small-format images-even backlit ones-placed along the flows of busy airport areas such as balconies or baggage claim columns.
- Backlit installations: located particularly in the start and finish areas with mandatory traffic
- Video systems: digital ledwalls in high resolution and high quality, placed in strategic areas. Prominent among them are the DigiWelcome circuits, found mainly in the baggage claim area.
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize your brand visibility at Bari Airport. Our offerings include mainly digital formats. Campaigns lasting 14 or 30 days can be scheduled, with different pricing options based on locations and formats.