Brindisi-Papola Casale Airport or Salento Airport is a hub for all of Salento and southern Italy, from which both domestic and European flights depart. From Terminal 1, a building spanning a single floor, Alitalia and Ryanair airlines fly, their predominant destinations being Milan (at all its airports) and Rome-Fiumicino.
The number of annual passengers has grown to nearly 2.7 million, 70 percent of whom are Italian. The predominant travel motivation is vacation, as it is the Salento airport, one of the most popular destinations for the Italian population. The range of users, therefore, is average, ranging in age from 36 to 55 years and predominantly male (58 percent). The airport offers free Wi-Fi, several places to eat and shop, a nursery service, and two meeting rooms, as well as an Airport Pass with benefits for those who travel frequently.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium-, and small-format images-even backlit ones-placed along the flows of busy airport areas such as balconies or baggage claim columns.
- Backlit installations: located particularly in the start and finish areas with mandatory traffic
- Video systems: digital ledwalls in high resolution and high quality, placed in strategic areas. Prominent among them are the DigiWelcome circuits, found mainly in the baggage claim area.
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize your brand visibility at the Brindisi airport. Our offerings include mainly digital formats. Campaigns lasting 14 or 30 days can be scheduled, with different pricing options based on locations and formats.