Genoa's "Cristoforo Colombo" International Airport, located in Sestri Ponente, is a strategic stopover for Liguria and lower Piedmont. The facility faces the sea; in fact, the runways are designed on an artificial platform and there is a single terminal from which domestic and low-cost airlines fly. They include Alitalia, Volotea, Lufthansa and Air France, which reach major destinations such as Rome-Fiumicino, Catania and Palermo in addition to the European destinations of Amsterdam and Paris.
Annual passengers are about 1.5 million, continuously increasing year by year. The citizens who attend it are mainly male and of Italian nationality (80%). Most of them are traveling for personal pleasure (67 percent), but a good percentage are also business travelers, as Genoa is a central hub for commerce in Italy. In addition to food services and retail outlets in the facility there is also a Lounge and meet&greet services.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium-, and small-format images - including backlit ones placed along the flows of busy airport areas.
- Backlit installations: single-sided 3x2 m located close to police control
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize your brand visibility at Genoa Airport. Our advertising options include both static and digital formats. You can plan campaigns lasting 14 or 30 days, with different pricing options depending on the locations and formats available.