Palermo's Falcone and Borsellino International Airport. ranks among the main Italian and Sicilian airports after Catania, along with which it connects all of Sicily and southern Italy to the rest of the country and Europe. The facility's Terminal 1 handles daily flights by low-cost airlines such as Ryanair and Easyjet and flag carriers such as Alitalia. The main destinations beyond domestic ones are Paris, London and Munich.
It ranks in the top ten of Italian airports in terms of passenger numbers; in fact, it has reached over 7 million passengers annually. Profiling data show that most of these are Italian and that their primary motivation for travel is personal and not work-related (81 percent). Almost half of the people are between the ages of 35 and 54. In addition to the standard services offered to passengers, there is also the Gesap VIP Lounge, an option to have access to welcome services and privileges while waiting for the flight. There is Wi-Fi and several dining outlets and businesses within the facility.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium- and small-format images - including backlit ones placed along the flows of the busiest airport areas.bì
- Backlit installations: located particularly in the start and finish areas with mandatory traffic. The main ones are located in the arrivals hall between the Rent-a-car area and the third check-in hall.
- Video systems: digital ledwalls in high resolution and high quality, placed in strategic areas.
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize your brand visibility at the Palermo airport. Our offerings mainly include traditional formats, but in recent years we have seen a growing digital offering. Campaigns with a minimum duration of 30 days can be scheduled, with different pricing options based on locations and formats.