Rome-Ciampino "Giovan Battista Pastine" airport is the second airport in the capital, after Rome Fiumicino , dedicated to low-cost flights, cargo traffic and general aviation with private, state, humanitarian and Civil Defense flights. The airport has a single terminal for both departures and arrivals, used exclusively for scheduled flights by low-cost airlines such as Ryanair (which handles 95 percent of air traffic) and Wizz Air, although there are also numerous charter flights. The main destinations are domestic (e.g., Catania) and European cities, but there are also some non-European ones such as Morocco.
The airport has about 6 million passengers, who travel mainly for personal reasons related to leisure and pleasure. More than half are foreigners; as for age, however, the young age group between 26 and 45 years old prevails. The public attending this airport is predominantly female. As a result, it turns out to be a suitable place to advertise products and services dedicated especially to women. In addition to basic services such as parking and food outlets there are also several businesses, car rental companies, and a free wi-fi service.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious large-, medium-, and small-format images placed along the flows of busy airport areas such as the balconies to the left of Terminal 1 or the baggage claim columns.
- Video systems: high resolution, high quality digital ledwalls placed in strategic areas such as start and finish areas. Prominent among them are the DigiWelcome and Diginetwork circuits, which are mainly present in the baggage claim area.
- Display areas & hostsess: highly visible areas in which to display cars, motorcycles, showcases for products and services manned by thematically dressed staff.
At Spada Media Group, we offer the ability to leverage various advertising opportunities to maximize the visibility of brands. It is possible to purchase advertising space on dedicated screens or opt to purchase advertising facilities for 14- or 28-day periods within the air terminal. Prices are subject to several variables and depend on various factors.