Marco Polo Airport in Venice-Tessera is among the most important airports in northern Italy and is part of Italy's third largest airport hub, after Rome and Milan. It is located 13 km from the center of Venice, and because of the city's special nature, it can also be reached by sea services such as vaporettos and water cabs. All air traffic for passengers is handled inside Terminal 1, from which flights by Alitalia, Air France, EasyJet, Emirates and Lufthansa depart. Among the most popular European destinations are Paris, London and Barcelona.
The annual passenger traffic volume is about 9.2 million, most of whom travel for personal pleasure, with a good percentage of foreigners. In terms of age, nearly half of the travelers are between the ages of 33 and 55. Among the services the airport offers, in addition to restaurants, bars, and stores, are exclusive services such as VIP packages linked to membership in the Il Milione club, which provides travelers with a range of amenities including discounts in some stores and for parking, priority boarding, and fast track.
It is possible to purchase advertising positions such as backlit installations, or digital advertising screen circuits. These broadcast simultaneously over a number of areas located in different parts of the airport, and are shared with other clients on a rotating basis. Airport advertising involves different formats, including:
- Signage and billboards: prestigious, large-, medium-, and small-format images-even backlit ones-placed along the flows of busy airport areas such as balconies or baggage claim columns.
- Video installations: digital ledwalls in high resolution and high quality, positioned in strategic areas (entrances, check-in and boarding) that can contain within them up to 6 different advertisements on air 18 hours a day (05.00 - 23.00) for 14 days. Prominent among them are: the Digital PinUp, positioned respectively to the right and left of the new security gate, a mandatory point of passage for all departing passengers.
- Diginetwork Venice: digital circuits featuring 10-second spots without sound, on air from 6 am to 12 pm, for up to 6 clients at the same time.
- Digiwelcome Venice: digital circuits featuring 10-second spots without sound, on air from 6 am to 12 pm, for up to 12 customers at the same time. Visible to all passengers arriving from both Schengen and non-Schengen flights. Screens can have a static image or a movie.
- Display & hostess areas: highly visible protected areas in which to display cars, motorcycles, product and service showcases manned by thematically dressed staff.
At Spada Media Group, we offer several advertising opportunities to maximize the visibility of your brand at Venice Airport, one of the main hubs used to reach the lagoon city. This location becomes especially relevant during the film exhibition, a major arts event held every September, attracting tourists, fans and entertainment industry professionals. For optimal coverage, advertising space can be purchased on digital screens or advertising installations for a minimum of 30 days within the air terminal. The budgets needed vary according to several variables, including seasonality, campaign duration, areas manned, and availability.