Billboards are a vital tool for increasing a company's visibility, especially in a city as rich in history and character as Bergamo. The strategically designed and placed posters provide great brand exposure in the city's most significant areas. By starting a billboard campaign in Bergamo , strong brand awareness can be achieved quickly, taking advantage of the flow of people who visit both the historic upper city and the modern lower city on a daily basis.
Bergamo, with its unique mix of historical heritage and contemporary development, is an excellent choice for advertising campaigns through billboards. The city, known for its medieval architecture and cultural initiatives, attracts both an active local population and a significant number of tourists. This combination of residents and visitors creates the perfect environment for extensive advertising campaigns, making billboards a key tool for reaching diverse and wide audiences. In an environment like Bergamo, where history meets modernity, billboards are an effective way to attract the attention of passersby, ensuring that the brand is seen and remembered.
Bergamo offers several options of billboard formats, located in circuits that ensure wide visibility throughout the city. Available options include:
- 100×140 or 140x200 cm signs.
- Mupi 120x180 cm, both backlit and digital.
- Vertical Banners of 80x250 cm, placed on light poles.
- 6×3 posters, in areas of high vehicular and pedestrian traffic.
- Maxi installations or maxi billboards for extensive visibility.
- LED screens in high-traffic areas.
- Installations on bridges and overpasses.
- Street signs for temporary or permanent postings.
- Banners and banners in main streets. - Banners for special events.
The minimum display period is generally 14 days, following the national billboard calendar. Digital facilities can offer shorter exposure periods due to their strategic location and high visibility. It is advisable to use several circuits at the same time to cover different parts of the city and optimize the impact.
The cost for a billboard advertising campaign in Bergamo varies according to duration, seasonality, number and type of installations. A single sign, such as on a light pole, may require an investment from several hundred euros per month, up to 1,500 to 2,000 euros per year. For a circuit of 100 6x3 posters, adequately covering the city, the budget needed can be around 15-20,000€. In Bergamo, you can take advantage of advantageous positions at competitive costs, and with the assistance of experienced agencies you can find the most suitable and effective solutions for each specific need.
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