Bologna billboards

Billboards are a crucial tool for increasing a company's visibility, particularly in a university and culturally vibrant city like Bologna. Designed and strategically placed, the posters ensure significant brand exposure in key areas of the city. Launching a billboard campaign in Bologna offers an opportunity to quickly increase brand awareness, taking advantage of the large number of residents, students and tourists who animate the streets on a daily basis.

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Why invest in signage in Bologna?

Bologna, with its prestigious university environment and rich cultural history, is an optimal choice for advertising campaigns through billboards. As a center of learning, art and gastronomy, it attracts a dynamic local population and a continuous flow of visitors. This mixture of locals and tourists creates an ideal context for large-scale advertising campaigns, making billboards an essential tool for reaching a large and diverse audience. In the bustling atmosphere of Bologna, billboards offer an effective means of capturing the attention of passersby, ensuring that the brand is highly visible and memorized.

Billboard advertising formats in Bologna

Bologna offers a variety of billboard formats, placed in circuits that provide widespread visibility throughout the city. Among the options available are:

- 100×140 or 140x200 cm signs.
- Mupi 120x180 cm, both backlit and digital.
- Vertical Banners of 80x250 cm, placed on street light poles.
- 6×3 posters, in areas of high vehicular and pedestrian traffic.
- Maxi plants or maxi billboards to maximize visibility.
- LED screens in high traffic areas.
- Installations on bridges and overpasses.
- Street signs, available for temporary or permanent posting.
- Banners and banners in the main streets.
- Banners for special events or temporary campaigns.

The minimum display period is generally 14 days, following the national billboard calendar. For digital installations, even shorter exposure periods can be arranged, given their strategic location and high visibility. It is recommended to combine different circuits to cover various parts of the city and optimize the frequency of exposure.

How much does signage cost in Bologna?

The cost of a billboard advertising campaign in Bologna varies depending on the duration, season, number and type of installations selected. A single sign, for example on a light pole, can start from a few hundred euros per month, up to 1,500 to 2,000 euros for an entire year. For a circuit of 100 6x3 posters, providing optimal coverage of the city, the budget needed is around €15-20,000. In Bologna, the most advantageous positions can be selected at competitive costs, benefiting from the experience and skills of specialized agencies to achieve the most suitable and effective solutions.

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