Billboards, essential elements in advertising, are a key pillar of our Media Center service portfolio. This medium ensures widespread coverage, reaching a large and diverse audience, especially in a city as rich in history and culture as Florence. Because of their visibility and strategic placement, the billboards become visual landmarks in a fascinating urban context steeped in art.

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Why invest in billboards in Florence

Investing in billboards in Florence is a strategic choice that goes beyond simple advertising. Florence, with its extraordinary artistic and cultural heritage, is a meeting place of cultures, a global treasure that captivates tourists and residents alike with its timeless beauty. Every corner of the city tells a story, from the magnificent museums to the elegant bridges spanning the Arno River, from the historic squares to the charming narrow streets of the historic center. The cultural, artistic and historical richness of Florence provides a unique context for unforgettable advertising campaigns. Florence is not only a place of interest, it is also a center of internationally prestigious cultural events, such as art exhibitions, festivals, and historical celebrations, which attract visitors from all over the world. Billboards in Florence do not represent simple advertisements, but become an integral part of the urban fabric. The city of art, with its Renaissance monuments and picturesque views, lends itself beautifully to the creation of advertising campaigns that blend art and history, transforming each advertising space into a work that captures attention and leaves a lasting impression.

Types and formats of Billboards in Florence

In Florence, we offer a wide range of advertising formats, including:
- Maxi plants and maxi billboards: to maximize visual impact in high-traffic areas.
- LED screens: for dynamic and eye-catching visual effects.x
- Decorating streetcars and buses: transforming transportation vehicles into walking advertising media.
- 6x3 posters: effective in places with high vehicular traffic.
- Mupi and street furniture: with vertical screens at strategic points in the city.
- Various sizes: for effective communication in different urban contexts.
- Street banners and banners: for additional visibility.
We offer both permanent and temporary solutions, with minimum exposure periods of 14 days, in accordance with national regulations.

Planning and strategy

Relying on Spada Media Group for your advertising campaigns in Florence means choosing experienced professionals who can navigate the nuances of a city that is as rich in history as it is forward-looking. Our approach goes beyond simply offering advertising space, aiming to create a personalized collaboration with partners, with an eye for every minute aspect of the campaign, in harmony with the brand's goals and values. The journey with us begins with listening to each client's specific needs and defining the target audience, essential steps in developing an effective strategy and identifying the most advantageous locations in terms of visibility, foot traffic and environmental context.

Our knowledge of Florence allows us to identify the most suitable advertising options, considering the unique characteristics of each neighborhood, to ensure that the advertising message reaches the desired audience with maximum precision. We manage every aspect of the process, from the creation to the installation of advertisements, with meticulous attention to every step, even taking care of logistics and bureaucracy, allowing our clients to focus on their core business. Throughout, we strive to maintain constant and transparent communication, offering regular updates and ensuring that every element of the campaign matches initial expectations and goals.

Our Solutions for Billboards in Florence:

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