Billboards Florence

Billboards are an essential means of increasing a company's visibility, especially in a city as rich in history and culture as Florence. Carefully designed and strategically placed posters provide significant brand exposure in key areas of the city. Launching a billboard campaign in Florence makes it possible to quickly achieve high brand visibility by taking advantage of the heavy flow of residents and tourists who walk the city's streets every day.

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Why invest in Signage in Florence

Florence, with its incredible artistic and historical heritage, is an excellent choice for advertising campaigns through billboards. The city, famous for being a center of art, fashion and tourism, attracts both a dynamic local population and a substantial number of international visitors. This unique mix of residents and tourists creates an ideal context for wide-ranging advertising campaigns, making billboards a key tool for reaching a wide and varied audience. In the bustling environment of Florence, where the streets are a constant hustle and bustle, billboards offer an effective way to capture the attention of passersby, ensuring that the brand is highly visible and remembered by potential customers.

Florence billboard advertising formats.

Florence offers a variety of billboard formats, placed in circuits that ensure widespread visibility throughout the city. Among the options available are:

- 100×140 or 140x200 cm signs.
- Mupi 120x180 cm, both backlit and digital.
- Vertical Banners of 80x250 cm, placed on street light poles.
- 6×3 posters, in areas of high vehicular and pedestrian traffic.
- Maxi plants or maxi billboards to maximize visibility.
- LED screens in high traffic areas.
- Installations on bridges and overpasses.
- Street signs, available for temporary or permanent posting.
- Banners and banners in the main streets.
- Banners for special events or temporary campaigns.

The minimum display period is generally 14 days, following the national billboard calendar. For digital installations, even shorter exposure periods can be arranged, given their strategic location and high visibility. It is recommended to combine different circuits to cover various parts of the city and optimize the frequency of exposure.

How much does signage cost in Florence?

The cost for a billboard advertising campaign in Florence varies depending on the duration, seasonality, number and type of installations chosen. A single sign, on a light pole, for example, can start from a few hundred euros per month, up to €1,500 to €2,000 for an entire year. For a circuit of 100 6x3 posters to provide effective coverage of the city, the budget is around €15-20,000. In Florence, the most advantageous positions can be selected at competitive costs, leveraging the experience and negotiating skills of specialized agencies to offer tailored and effective solutions.

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