Urban Furniture Florence

Street furniture in Florence, a city renowned for its artistic and cultural beauty, is a key element not only in improving the quality of urban life, but also as a powerful advertising communication platform. For companies wishing to stand out and effectively promote their products or services, Florentine street furniture offers a unique opportunity for visibility and interaction with the public.

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Why invest in street furniture in Florence?

Street furniture, which is present in every corner of the city of the arts, not only contributes to making public spaces more welcoming and functional, but also turns into a powerful marketing tool for companies that want to capture the attention of a wide and varied audience. In a city as rich in history and culture as Florence, street furniture becomes a strategic and authentic advertising vehicle. Because of its location and inherent visibility, it proves to be an ideal dynamic marketing tool for attracting the attention of passersby and generating new business opportunities.

Advertising formats of street furniture in Florence

Florence offers several opportunities to exploit street furniture for advertising purposes. Among the various options, we can mention:

- MUPIs and Shelters: These structures, widely spread throughout Florence, not only provide an essential service by offering shelter to travelers, but also prove to be strategic advertising spaces. The panels integrated into the canopies enable direct and continuous advertising messages to be conveyed, capturing the attention of a wide audience in daily transit.
- FSU (Free Standing Unit): Available in both a digital version, which can host dynamic content for up to 6 clients, and a rotor version, which allows for message rotation among 3 advertisers. These units, due to their versatility and visibility, offer an effective means of reaching a wide and diverse audience, both in crowded urban settings and in quieter areas.
- Square or Senior: This advertising solution shares similar characteristics to the FSU but is distinguished by its larger size of 300x200 cm. This format, due to its size and strategic location, provides excellent visibility, making it ideal for messages that require immediate, high-impact visual impact.
- Vertical Lead: This option represents the digital version of the Square format. Digital technology allows greater flexibility in the management of advertising content, making it possible to capture the audience's attention with dynamic and interactive content.

How much does street furniture cost in Florence?

The costs of using street furniture in Florence vary by type and location. Location plays a crucial role in determining cost: high-traffic areas or central parts of the city tend to have higher rates than suburbs or less busy areas. It is important to view the investment in street furniture as a long-term contribution to the visibility and success of your brand. The choice of the most appropriate street furniture should be based on a careful evaluation of the available budget and specific advertising goals.

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