Billboards are a key element in advertising and are an essential part of our Media Center service portfolio. This method of communication is particularly effective in reaching a wide and diverse audience, making it indispensable for attracting the attention of potential customers. In Genoa, a city that combines history, culture and modernity, billboards emerge as an ideal communication tool to convey the message with strong impact.

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Why Invest in Billboards in Genoa

Billboards in Genoa offer a powerful advertising medium for promoting brands, products and services to a wide and varied audience. Genoa, with its resident population and continuous flow of visitors, both domestic and international, along with a vibrant cultural scene, provides a fertile context for effective advertising campaigns. Billboards are not only a communication tool, but also become visual focal points that attract attention in a dynamic and stimulating urban environment. Genoa's cultural vitality and historical importance, with events such as the Boat Show and celebrations of St. John the Baptist, attract a wide range of visitors. These events provide exceptional opportunities for companies to reach an international, news-conscious audience. In this context, billboards are transformed into effective communication vehicles, capable of conveying messages of great impact and durability.

Formats of Billboards in Genoa

In Genoa, we offer a variety of advertising formats, including:

- Maxi installations or maxi billboards: large advertising spaces for maximum visual impact in areas with high vehicular or pedestrian traffic density.
- LED screens: state-of-the-art solutions for an engaging and interactive visual effect.
- Railway and maritime stations: strategic areas for billboards targeting travelers and tourists.
- Decorated buses and trolleybuses: an innovative way to convert public transportation into personalized communication tools.
- 6x3 poster: a classic advertising format, effective in high traffic areas.
- Mupi (mobilier urbain pour l'information): urban advertising solutions, often consisting of vertical screens located in strategic places in the city.
- 100x140 and 140x200 signs: optimal size for effective communications in different urban settings.
- Banners and flags: decorative elements that provide additional visibility along main streets and in squares.

These formats can be used on either permanent or temporary leases, with minimum on-air periods of 14 days, complying with local regulations.

Planning and strategy

Choosing to rely on Spada Media Group for billboard campaigns in Genoa means taking advantage of our deep knowledge of the local area. We are committed to providing our clients with a customized partnership that takes into account the unique characteristics of the city and its audience. Our process begins with a detailed consultation to understand the specific needs of each client and the peculiarities of the target audience. This phase is crucial for developing an effective strategy and selecting the most appropriate locations, taking into account visibility, people flow and the specifics of each area.

Our in-depth knowledge of the Bologna area allows us to identify the best advertising opportunities based on the characteristics of each neighborhood and area, ensuring that the advertising message reaches the desired audience optimally. We also offer complete process management from design to billboard implementation, ensuring that each step is executed with precision and professionalism. This includes handling all logistical and administrative matters, allowing our clients to focus fully on their business. Throughout the process, we maintain constant and transparent communication, providing regular updates to ensure that every aspect of the campaign is in line with our clients' expectations and goals.

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