Milan-Malpensa Airport, northern Italy's main air hub, is an unparalleled location for billboard advertising. This focal point, located in the province of Varese and just over 50 km from Milan, is a center of cultures and lifestyles, making it an ideal place for impactful communications.
With more than 21 million passengers a year, 73 percent of whom are Italian, Milan Malpensa offers a highly relevant advertising platform. Our billboard solutions are designed to capture attention in a dynamic, multicultural environment. Passengers, mostly Italians between the ages of 35 and 54, are reached through strategic and engaging visual messages, making each billboard not only visible but also impactful.
Our offerings include large-format billboards placed in high-traffic areas of the airport, such as large balconies and strategic areas near check-ins, which are ideal for capturing the attention of a wide and diverse audience. These solutions are perfect for campaigns that require maximum visibility and immediate impact. We also offer innovative solutions such as digital displays and backlit structures.
These technologically advanced options are ideal for dynamic and interactive messages, offering a versatile and adaptable mode of communication. Digital displays, in particular, allow for easy editing of content, making it possible to update the campaign in real time, a feature that is particularly useful in a rapidly changing environment such as an airport.
At Spada Media Group, our priority is to maximize the effectiveness and impact of advertising campaigns. We recommend a duration of at least 30 days for each campaign, with an approximate budget ranging between €20,000 and €50,000, excluding VAT. This cost estimate is flexible and depends on several factors, such as the location of advertising facilities, target area, seasonal conditions, and space availability.
We also offer last-minute advertising solutions, an excellent option for companies wishing to take advantage of advantageous and temporary conditions. This opportunity is particularly advantageous at certain times of the year, allowing companies to take advantage of the changing dynamics of the Milan Malpensa airport market on the fly. Our goal is to provide customized and strategic advertising solutions designed to enhance and strengthen brands' presence in the market.
Our other solutions for Billboards in Milan:
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