Billboards are one of the most effective and established methods of increasing a company's visibility. In particular, posters, when designed and placed carefully, provide ample exposure to the brand in the most strategic areas. Starting a billboard campaign in a metropolis like Milan can mean quickly achieving a high level of brand awareness, thanks to the vast number of people who animate the city's streets on a daily basis, constituting a valuable pool of potential customers.
Milan, with its vibrant urban fabric, is an ideal choice for billboard advertising campaigns. The city, known to be a hub of business, fashion, and culture, attracts a dense population of residents and a steady stream of visitors from around the world. This unique mix of locals and tourists creates an ideal environment for large-scale advertising campaigns, making billboards a key tool for reaching a wide and diverse audience. In a dynamic metropolis like Milan, where the pace of life is relentless and the streets are always crowded, billboards offer a powerful means of intercepting and capturing the gaze of passersby. They allow advertising messages to be conveyed in a direct and impactful manner, ensuring that the brand is not only seen but also remembered by potential customers.
Milan offers a variety of billboard formats, organized in circuits that ensure extensive visibility throughout the city. Among the options available are:
- 100×140 or 140x200 cm signs.
- Mupi 120x180 cm, both backlit and digital.
- Vertical Banners of 80x250 cm, placed on street light poles.
- 6×3 posters located in areas of high vehicular traffic.
- Maxi plants or maxi billboards.
- LED screens, in areas of frequent pedestrian passage.
- Installations on railway overpasses.
- Street signs, available for both permanent and temporary lease.
- Road banners and banners.
Generally, the minimum display period is 14 days, with the dates set by the national billboard calendar. For digital installations, even shorter periods can be planned due to their strategic location, which ensures high visibility in a short period of time. The use of multiple circuits in parallel is recommended to cover different areas of the city and maximize contact frequency.
The cost of a billboard advertising campaign in Milan varies depending on the duration, time of year, number and type of installations selected. For a single sign, for example on a light pole, the investment can start from a few hundred euros per month, rising to 1,500 to 2,000 euros for an entire year. For a circuit of 100 6x3 posters, providing optimal coverage of the metropolis, the budget needed is around €15-20,000. In Spada Media Group we select the most advantageous positions at the most competitive cost. We draw on our established experience and the buying power derived from our business volumes to offer our clients the most effective solutions tailored to their needs.
Our other solutions for Billboards in Milan:
Investing in advertising in the Milan Metro means accessing a dynamic and highly influential target audience. The predominant audience in this environment is young people and young adults, generally of upper-middle social status who have attended or are attending college.
The network of buses and streetcars in the city of Milan includes about a hundred lines and is one of the most structured and widely used public transport systems in Italy. With over one million passengers i represent a great opportunity for brand awareness growth.
Maxi Billboards in Milan are a high-impact and visible advertising solution. These billboards, placed in strategic locations, attract the attention of a wide audience and are customizable to the specific needs of each campaign.
Street furniture in Milan, a city that is always on the cutting edge and in constant motion, is not only a key element in the quality of urban life, but also a powerful platform for advertising communication and a unique opportunity for companies in the city area.
Milan-Malpensa Airport, northern Italy's main air hub, is an unparalleled location for billboard advertising. With more than 21 million passengers a year, this hub is a center of cultures and lifestyles, making it an ideal place for impactful communications.
Milan-Linate's "Enrico Forlanini" airport, located just 7 km from the heart of Milan, stands out as the city airport par excellence. As the third busiest airport in the region, Milan Linate is a vital hub for domestic and international short- and medium-haul flights.