Milan Advertising Billboards

Billboards are one of the most effective and established methods of increasing a company's visibility. In particular, posters, when designed and placed carefully, provide ample exposure to the brand in the most strategic areas. Launching a billboard campaign in a metropolis like Milan can allow you to quickly achieve a high level of brand awareness, thanks to the amount of people who frequent the city's streets every day, and constitute a valuable pool of potential customers.

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Why invest in signage in Milan?

Milan, with its vibrant urban life, is an ideal choice for advertising campaigns through billboards. The city, a hub of business, fashion, and culture, has numerous inhabitants and attracts a steady stream of visitors from all over the world. The presence of residents and tourists creates an ideal environment for large-scale advertising campaigns and makes billboards a key tool for reaching a wide and diverse audience. In a dynamic metropolis like Milan, where the pace of life is relentless and the streets are always crowded, billboards offer a valuable means of intercepting and capturing the gaze of passersby. In fact, these formats allow advertising messages to be conveyed directly and effectively so that the brand can stick in the memory of potential customers.

Advertising formats of Milan's billboard.

Milan offers the possibility of installing a variety of billboard formats, organized in circuits that ensure extensive visibility throughout the city. Among the options available are:

- Signs 100×140 or 140x200 cm
- Mupi 120x180 cm, both backlit and digital
- Vertical Banners of 80x250 cm, placed on street light poles
- 6×3 posters, located in areas of high car traffic
- Maxi plants or maxi billboards
- LED screens, in areas of frequent pedestrian passage
- Installations on railway overpasses
- Traffic signs, available for both permanent and temporary lease
- Street banners and banners
- Banners

Generally, the minimum display period is 14 days, according to the dates set by the national billboard calendar. For digital installations, even shorter periods can be planned due to their strategic location, which ensures high visibility in a short period of time. The use of multiple circuits in parallel is recommended to cover different areas of the city and maximize contact frequency.

How much does signage cost in MIlano?

The cost of a billboard advertising campaign in Milan varies depending on the duration, time of year, number and type of installations selected. For a single sign, for example on a light pole, the investment can start from a few hundred euros per month, rising to 1,500 to 2,000 euros for an entire year. For a circuit of 100 6x3 posters, providing optimal coverage of the metropolis, the budget needed is around €15-20,000. In Spada Media Group we select the most advantageous positions at the most competitive cost. Thanks to our established experience and buying power, we are able to offer our customers the most effective solutions tailored to their needs.

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