Milan Street Furniture

Street furniture in Milan, a city that is always on the cutting edge and in constant movement, is not only a key element in the quality of urban life, but also a powerful platform for advertising communication. For companies that aspire to stand out and effectively promote their products or services, Milan's street furniture offers a unique opportunity for visibility and interaction with the public.

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Why invest in street furniture in MIlano.

Street furniture, found in every corner of the city, not only contributes to making public spaces more welcoming and functional, but also becomes an effective marketing tool for companies wishing to capture the attention of a wide and varied audience. In a competitive and visually stimulating metropolis like Milan, street furniture proves to be a strategic and original advertising vehicle. Because of its location and innate visibility, it can turn into a dynamic marketing tool, ideal for attracting the attention of passersby and generating new business opportunities.

Types and formats

Milan offers several opportunities to exploit street furniture for advertising purposes. Among the various options, we can mention:

- MUPIs and Shelters: these structures, spread throughout Milan, not only provide an essential service by offering shelter to travelers, but also prove to be strategic advertising spaces. The panels integrated into the canopies enable direct and continuous advertising messages to be conveyed, capturing the attention of a wide audience in daily transit.
- FSU (Free Standing Unit): available in both a digital version, which can host dynamic content for up to 6 clients, and a rotor version, which allows for message rotation among 3 advertisers. These units, due to their versatility and visibility, offer an effective means of reaching a wide and diverse audience, both in crowded urban settings and in quieter areas.
- Square or Senior: an advertising solution that shares similar characteristics to the FSU, but is distinguished by its larger size of 300x200 cm. This format, because of its size and strategic location, provides excellent visibility, making it ideal for messages that require immediate, high-impact visual impact.
- Vertical Lead: This option represents the digital version of the Square format. Digital technology allows greater flexibility in the management of advertising content, making it possible to capture the audience's attention with dynamic and interactive content.

How much does street furniture cost in Milan?

The costs of using street furniture in Milan vary by type and location. Location plays a crucial role in determining cost: high-traffic areas or central parts of the city tend to have higher rates than suburbs or less busy areas. It is important to view the investment in street furniture as a long-term contribution to the visibility and success of your brand. The choice of the most appropriate street furniture should be based on a careful evaluation of the available budget and specific advertising goals.

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