Street furniture in Milan, a city that is always on the cutting edge and in constant movement, is not only a key element in the quality of urban life, but also a powerful platform for advertising communication. For companies that aspire to stand out and effectively promote their products or services, Milan's street furniture offers a unique opportunity for visibility and interaction with the public.
Street furniture, found in every corner of the city, not only contributes to making public spaces more welcoming and functional, but also becomes an effective marketing tool for companies wishing to capture the attention of a wide and varied audience. In a competitive and visually stimulating metropolis like Milan, street furniture proves to be a strategic and original advertising vehicle. Because of its location and innate visibility, it can turn into a dynamic marketing tool, ideal for attracting the attention of passersby and generating new business opportunities.
Milan offers several opportunities to exploit street furniture for advertising purposes. Among the various options, we can mention:
- MUPIs and Shelters: these structures, spread throughout Milan, not only provide an essential service by offering shelter to travelers, but also prove to be strategic advertising spaces. The panels integrated into the canopies enable direct and continuous advertising messages to be conveyed, capturing the attention of a wide audience in daily transit.
- FSU (Free Standing Unit): available in both a digital version, which can host dynamic content for up to 6 clients, and a rotor version, which allows for message rotation among 3 advertisers. These units, due to their versatility and visibility, offer an effective means of reaching a wide and diverse audience, both in crowded urban settings and in quieter areas.
- Square or Senior: an advertising solution that shares similar characteristics to the FSU, but is distinguished by its larger size of 300x200 cm. This format, because of its size and strategic location, provides excellent visibility, making it ideal for messages that require immediate, high-impact visual impact.
- Vertical Lead: This option represents the digital version of the Square format. Digital technology allows greater flexibility in the management of advertising content, making it possible to capture the audience's attention with dynamic and interactive content.
The costs of using street furniture in Milan vary by type and location. Location plays a crucial role in determining cost: high-traffic areas or central parts of the city tend to have higher rates than suburbs or less busy areas. It is important to view the investment in street furniture as a long-term contribution to the visibility and success of your brand. The choice of the most appropriate street furniture should be based on a careful evaluation of the available budget and specific advertising goals.
Our other solutions for Billboards in Milan:
Investing in advertising in the Milan Metro means accessing a dynamic and highly influential target audience. The predominant audience in this environment is young people and young adults, generally of upper-middle social status who have attended or are attending college.
The network of buses and streetcars in the city of Milan includes about a hundred lines and is one of the most structured and widely used public transport systems in Italy. With over one million passengers i represent a great opportunity for brand awareness growth.
Billboards are one of the most effective ways to increase a company's visibility. Posters, when designed and placed carefully, provide ample brand exposure in the most strategic areas and quickly achieve a high level of brand awareness.
Maxi Billboards in Milan are a high-impact and visible advertising solution. These billboards, placed in strategic locations, attract the attention of a wide audience and are customizable to the specific needs of each campaign.
Milan-Malpensa Airport, northern Italy's main air hub, is an unparalleled location for billboard advertising. With more than 21 million passengers a year, this hub is a center of cultures and lifestyles, making it an ideal place for impactful communications.
Milan-Linate's "Enrico Forlanini" airport, located just 7 km from the heart of Milan, stands out as the city airport par excellence. As the third busiest airport in the region, Milan Linate is a vital hub for domestic and international short- and medium-haul flights.