The Turin Metro, with its efficient and modern lines, is one of the main public transportation systems in the city. Every day, hundreds of thousands of passengers use the Turin metro, making it an excellent platform for advertising, reaching a vast number of people each week. The strategic placement of advertising installations in stations and inside trains ensures high visibility, interaction with users and memorization of the advertising message, ensuring wide exposure.
Investing in subway advertising in Turin means accessing a diverse and attentive audience. Typical travelers include students, professionals and tourists, offering a broad and diverse demographic. These passengers, who are often on the move for work or study, represent an ideal target audience for companies wishing to connect with urban and cosmopolitan audiences. The Turin Metro offers various advertising formats-horizontal, vertical, digital, and traditional-and different types-digital screens, backlit implants, and paper displays-arranged at strategic points in stations and on trains.
This variety allows flexible customization of advertising campaigns, creating a significant impact on the audience. The Turin subway, with its constant flow of travelers, provides a dynamic stage for advertising campaigns, allowing them to reach a wide audience in a central, high-frequency urban setting.
Advertising in the Turin metro is available in various circuits, differentiated by location and format, with durations of 7, 14 or 28 days. Spaces are strategically placed to maximize the impact of the advertising message.
Here are some of the options available:
- Digital screens: 70'' vertical monitors in main stations, with the possibility of rotating different creativity, without sound, for a minimum period of 7 days.
- Large and small posters (400x200 and 280x140 cm) and Mupi (100×160 cm): bright or standard installations located in key areas of stations, visible along the main passenger routes, available for a minimum period of 14 days.
- Billboard and Mini-Poster Circuits (90x120 and 120x160 cm): paper posters distributed widely throughout all stations, offering a convenient and visible solution.
- Advertising spaces on trains (90×130 cm): stickers placed inside carriages, with minimum exposure of 28 days.
- Door side posters (30×60 cm): advertising spaces inside trains, located at eye level, with guaranteed visibility for at least 28 days.
- Pendulines (15x20 cm): smaller formats hung from the handrails inside the wagons, ideal for event and trade show promotions, with high visibility and impact.
For major campaigns, we also offer customizable formats in specific areas of busy stations:
- Station Domination: total customization of a station, with a combination of formats such as walls, floor graphics, escalators, LEDs, columns and more.
- Train Domination: complete decoration of the interior of trains for a strong and engaging visual impact.
- Station entrance area: personalization of zones at station entrances, perfect for messages targeted to specific groups of people (e.g., college students, visitors to special events, residents of specific neighborhoods).
Prices for advertising campaigns in the Turin metro vary depending on the circuit chosen, the duration of the campaign and the time of year. Costs start from as low as a few thousand euros for single spaces to higher figures for larger covers and complete station customizations. Special offers are often available, particularly during off-peak periods such as January, July and August.
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