Billboards are an essential element in the advertising landscape and represent a significant aspect of our service portfolio in the Media Center. This channel of communication is particularly effective in reaching a diverse and wide audience, as it is essential for attracting the attention of potential customers. In Lecco, a charming city nestled between the mountains and the waters of the lake, billboards prove to be an ideal communication tool for conveying the message in an incisive and effective way.

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Why Invest in Billboards in Lecco

Billboards in Lecco offer a unique advertising opportunity to promote brands, products and services to a diverse and large audience. Lecco, with its picturesque setting, active local population and continuous flow of tourists, both national and international, is an ideal setting for high-impact advertising campaigns. In this city, billboards are not just a communication tool but become real focal points that capture attention in a rich and dynamic urban context. Lecco's cultural life and events, such as regattas on the lake and cultural events in the city, attract a diverse audience. These occasions represent exceptional opportunities for companies to interact with an international and attentive audience. In this scenario, billboards become effective communication channels capable of conveying strong and lasting messages.

Poster formats in Lecco

In Lecco, we offer a range of advertising formats, including:

-Maxi installations or maxi billboards: large advertising spaces for significant visual impact in areas with high traffic density.
- LED screens: technologically advanced solutions for an immersive and modern visual effect...
- Train stations and transit areas: strategic locations for billboards that target travelers and commuters.
- Personalized buses and other public transportation: an innovative way to turn public transportation into mobile communication tools.
- 6x3 posters: classic advertising formats, effective in areas of high pedestrian and vehicular traffic.
- Mupi (mobilier urbain pour l'information): street furniture solutions for advertising, often with vertical screens at key points in the city.
- 100x140 and 140x200 signs: optimal size for effective communications in various urban settings.
- Banners and flags: decorative elements that provide additional visibility along the streets and at focal points of the city.

These options are available for both permanent and temporary leases, with minimum on-air periods of 14 days, complying with local regulations.

Planning and strategy

Choosing Spada Media Group for advertising strategies in Lecco means choosing an experienced partner who knows how to navigate the peculiarities of a city nestled between the mountains and the waters of the lake, where nature and urbanity come together in a unique context. Our approach goes beyond simply allocating advertising space, aiming to establish a customized partnership that devotes meticulous attention to every detail of the campaign, ensuring that it reflects the brand's ambitions and principles.

Our journey together with clients begins with listening to their specific needs and in-depth analysis of the target audience, crucial steps in developing a tailored strategy and selecting the most advantageous locations, taking into account the visibility, transit flow and environmental characteristics of Lecco. Our in-depth knowledge of the Lecco area allows us to identify the most suitable advertising solutions, considering the peculiarities of each corner of the city, to ensure that the brand message reaches the desired audience effectively. We manage the entire sequence of the campaign, from the design to the installation of the advertising spaces, taking care of each stage carefully and professionally, and handling all logistical and administrative issues, allowing our clients to focus on their core business. Throughout, we strive to maintain open and constant communication, providing regular updates and ensuring that every element of the campaign is aligned with established expectations and goals.

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