Billboards, essential in advertising, are a strength in our Media Center service portfolio. This medium ensures widespread coverage, reaching a large and diverse audience, especially in a city as historic and cosmopolitan as Rome. Because of their visibility and strategic positioning, billboards become visual landmarks in a fascinating and stimulating urban context.

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Why invest in billboards in Rome

Investing in billboards in Rome is a strategic choice that goes beyond simple advertising. Rome, with its millennial history, is a crossroads of cultures, a global stage that enchants tourists and citizens alike with its unmistakable charm. Every corner of the city tells a story, from Trastevere to the magnificence of the Colosseum, from the neighborhoods of Prati and Parioli to the charming narrow streets of the historic center. Rome's cultural, artistic and historical richness provides a unique and extraordinary context for memorable advertising campaigns.

Rome is not just a capital city, it is the beating heart of Italy, an epicenter of internationally prestigious events such as Fashion Week, the Film Festival, and historical celebrations that attract visitors from all over the world. These events, along with its dynamic arts and cultural scene, offer great opportunities for poster campaigns, allowing them to reach a diverse and demanding audience. Billboards in Rome are not simply advertising, but become an integral part of the urban fabric. The Eternal City, with its iconic monuments and vibrant squares, lends itself beautifully to the creation of advertising campaigns that merge with art and history, transforming each advertising space into a work that captures attention and leaves a lasting impression.

Types and formats of Billboards in Rome

In Rome, we offer a diverse range of advertising formats, including:
- Maxi plants and maxi billboards: to maximize visual impact in high-traffic areas.
- LED screens: for a dynamic and eye-catching visual effect.
- Decorating streetcars and buses: transforming transportation vehicles into walking advertising media.
- Subway: opportunities for billboard advertising in subway stations.
- 6x3 posters: effective in places with high vehicular traffic.
- Mupi and street furniture: with vertical screens at strategic points in the city.
- Various sizes: for effective communication in different urban contexts.
- Street banners and banners: for additional visibility.
We offer both permanent and temporary solutions, with minimum exposure periods of 14 days, in accordance with national regulations.

Planning and strategy

Choosing Spada Media Group for billboard campaigns in Rome means relying on a team that brings with it deep know-how and expertise in interpreting the urban dynamics of such a dynamic and constantly changing city. Our offerings go far beyond just the availability of advertising space; we engage in tailored consulting with our partners, ensuring meticulous attention to every detail of the campaign, fully in tune with the brand's goals and principles. The journey begins by listening carefully to each client's specific needs and understanding the target audience, which are key steps in outlining a winning tactic and selecting the most effective locations, considering visibility, passing flow and surroundings.

Our knowledge of the Roman territory allows us to choose the best performing advertising solutions, taking into account the peculiarities of each urban area, to ensure that the brand message reaches the desired target audience accurately. We also manage the entire process, from production to billboard installation, taking care of each stage with attention and professionalism, taking care of the logistical and administrative aspects and allowing clients to focus on their core business. Throughout the process, we ensure constant and clear communication, providing regular updates and verifying that each element of the campaign reflects the set expectations and goals.

Our Solutions for Billboards in Rome:

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