Billboards are a key tool for increasing a company's visibility, especially in a historic and tourist city like Rome. Posters, when well designed and strategically placed, ensure wide brand exposure in key areas of the city. Starting a billboard campaign in Rome means being able to quickly achieve a high level of brand awareness, taking advantage of the large flow of people who daily walk the streets of the capital, both residents and tourists.
Rome, with its rich history, culture and urban dynamism, is an ideal place for advertising campaigns through billboards. As a world center of art, history and tourism, the city attracts both a large local population and a steady stream of international visitors. This combination of residents and tourists creates the perfect environment for large-scale advertising campaigns, making billboards an essential tool for reaching a large and diverse audience.
In the lively atmosphere of Rome, where the streets are always bustling, billboards provide a direct and effective means of capturing the attention of passersby, ensuring that the brand is not only seen, but also remembered by potential customers.
Rome offers a diversity of billboard formats, distributed in circuits that ensure widespread visibility throughout the city. Options include:
- 100×140 or 140x200 cm signs.
- Mupi 120x180 cm, both backlit and digital.
- Vertical Banners of 80x250 cm, located on street light poles.
- 6×3 posters, placed in areas of high vehicular flow.
- Maxi plants or maxi billboards.
- LED screens in high foot traffic areas.
- Installations on overpasses and bridges.
- Street signs, available for both permanent and temporary postings.
- Banners and banners in the streets of the city.
Generally, the minimum display period is 14 days, according to the national billboard calendar. Digital facilities offer the possibility of bookings even for shorter periods, thanks to their strategic location and high visibility. It is recommended that multiple circuits be used in parallel to reach different areas of the city and maximize impact.
The cost of a billboard advertising campaign in Rome varies depending on the duration, season, number and type of installations chosen. A single sign, for example on a light pole, can require an investment of several hundred euros per month, up to 1,500 to 2,000 euros for a year. For a circuit of 100 6x3 posters, providing optimal coverage of the city, the budget needed is around €15-20,000. In Rome, you can take advantage of advantageous positions at competitive costs, leveraging the experience and buying power of specialized companies to get the most effective solutions tailored to different needs.
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