Radio Italia Anni '60 was established as the second network of the Radio Italia group, with a well-defined musical offering: the claim itself, "Songs that make themselves remembered," aims to return listeners to a precise musical moment, the one from the 1960s to the 1990s, with the greatest hits of the period. In addition to news and update moments, the programs mainly feature music charts and on-demand songs, such as The Unforgettable and Good Night With Songs Of Memories.
Listeners on the average day in Lombardy are 281,000. The target audience sees a slight predominance of female (53%) while 53% are over 45 years old.
Source: Radio Editors' Table
The cost of a spot on Radio Italia Anni '60 can vary depending on several factors, such as the length of the spot, the time of broadcast, and the location within the schedule. Since Radio Italia Anni '60 is a local radio station, it is important to note that in order to initiate an advertising campaign, it is necessary to purchase packages of radio spots from the radio station's tabular offering. At Spada Media Group, we work with clients to develop customized packages that meet specific promotion needs. In addition to traditional commercials, Radio Italia Anni '60 could also offer opportunities for local quotes or sponsorships, which can contribute to an effective advertising strategy. Package costs may vary depending on the number of spots, their duration, and desired geographic coverage. Because of its deep-rooted presence in the local community, Radio Italia Anni '60 is an ideal platform for local-level advertising campaigns, allowing it to reach specific and involved audiences in the target area.