Discoradio is an interregional radio station that manages to have a large following thanks in part to its musical offering: a 24-hour stream of timeless hits and hits punctuated by moments of information. Among the programs, Beautiful Awakenings with Fabrizio Sironi and Omar Fantini covers the early morning hours until 9 a.m., when it then gives way to Olga Comerio; another top program is Rhythmic History, presented by Alessio Aloisi, offering selected songs that made music history between the 1990s and early 2000s.
Radio has 267,000 listeners in GMI, with a slight male predominance (57.4%). More than 49% are from the 18-44 age group. The regions where it broadcasts are Lombardy, Piedmont, Emilia Romagna, Liguria, and Aosta Valley, not considering streaming.
Source: Radio Editors' Table
The cost of a spot on Discoradio can vary depending on several factors, such as the length of the spot, the time of broadcast, and the location within the schedule. Since Discoradio is a local radio station, it is important to note that in order to start an advertising campaign, it is necessary to purchase packages of radio spots from the radio station's tabular offering. At Spada Media Group, we work side by side with clients to build customized packages that meet their specific promotion needs. In addition, it is possible to consider combining customized packages on Discoradio with other broadcasters, such as Radio Dimensione Suono Soft or Radio News 24, to maximize the impact of the advertising campaign.
In addition to traditional commercials, Discoradio could also offer opportunities for local quotes or sponsorships, which can be an integral part of an effective advertising strategy. Package costs vary depending on the number of spots, their duration, and the desired coverage. Because of its presence in the local community, Discoradio is an ideal platform for local advertising campaigns, enabling it to reach specific and concentrated audiences in the target area.