R101 Advertisement

R101 is a national flow radio station characterized by variety and entertainment. It stands out for the quality of its music offering, which ranges from Italian to international hits. The morning show La Banda Di 101 accompanies listeners from the early morning hours, Good Times on the other hand, with Lucilla Agosti and Fabio De Vivo, entertains them throughout the afternoon. The hosts also include Alvin and Katia Follesa, as well as the musical group Finley. R101 TV is available at digital terrestrial channel 167 with the most celebrated videos, from the 1990s to the present, and live moments with Fernando Proce's show Procediamo with Regina and Sabrina 'Bambi' and their guests.

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R101 listening.

The station manages to reach a GMI equivalent of 1,909,000 (listeners on the average day yesterday). The target listeners for 53.6 percent are women while a substantial part (19 percent) corresponds to the 45-54 age group, although the target focus starts from 18 years old.
Source: Radio Editors' Table

R101 Programs.

R101's programming is characterized by a fun and engaging mix of music, entertainment, and talk shows, aimed at a wide and varied audience.
Here are some of the most relevant programs:
-MorningShow: An energetic and fun way to start the day, with a mix of music, news and entertainment, from 7:00 to 10:00 am.
-Paolo e Chiara: A mid-morning program combining music, entertainment, and listener interactions, airing from 10:00 a.m. to 12:00 p.m.
-Procediamo: With Katamashi and guests for a light-hearted afternoon from 12:00 to 3:00 pm.
-R101Soundtrack: A journey into movie music and beloved soundtracks, 3 to 5 p.m.
-HappyHour: An evening program with the best pop music and the latest news, from 5 to 8 p.m.
-MusicStar: An evening event featuring great music classics and artist interviews, 8-10 p.m.

Spot cost on R101

The cost of a commercial on R101 can vary widely depending on several factors, including the length of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Commercials aired during the most popular time slots, such as morning and evening, usually carry a higher cost than those aired during less popular time slots. At Spada Media Group, we work with dedication to plan advertising campaigns on R101 that cover a wide range of time slots and programs, ensuring broad coverage and high audience frequency.

In addition to traditional commercials, R101 also offers alternative advertising opportunities, such as quotes, sponsorships, and other customized solutions, with specific rates for both extratabillary and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Due to its large listener base and relevance in the Italian radio scene, R101 is an ideal platform for nationwide advertising campaigns, allowing the promotional message to reach a large Italian audience.

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