Within the Mediamond Group's landscape, Radio 105 is definitely the flagship radio station: an all-around music and entertainment vessel that manages to engage with its claim "Proud to be different!" The program Lo Zoo di 105 accompanies listeners in the afternoon slot and is particularly popular thanks in part to the hosting of Marco Mazzoli, Paolo Noise, Fabio Alisei, Wender, and Herbert Ballerina. Other successful formats on the schedule include Tutto Esaurito and 105 Music&Cars. Radio 105 TV can be found on digital terrestrial channels 157 and 785 (live FM) and on Sky at channel 743 with lots of music content and some live programs.
Regarding listening figures, the radio reaches 4,323,000 listeners in the average day and 502,000 listeners in the average quarter-hour. The target audience is 65 percent men while the age group most affected is 25-54 years old; of particular note is the 35-44 age group, which reaches 24 percent. Most of the ratings come from northern Italy.
Source: Radio Editors' Table
Radio 105's program schedule for 2023-2024 is presented with a rich and varied offering, aiming to satisfy the tastes of a wide audience. The programs are a balanced mix of music, entertainment and interviews. Here are some of the most relevant programs:
-EverythingSold Out: A boost of energy and good cheer to start the day, with Marco Galli and his team from 6:00 to 10:00.
-105Friends: Tony & Ross entertain listeners with a mix of music, gossip and interviews from 10 a.m. to 1 p.m.
-105Mi Casa: With Max Brigante, for an afternoon of good music and entertainment from 2 to 5 p.m.
-SayWaaad?! Dario Spada and Niccolò Torielli's program, which brings freshness and novelty in the late afternoon from 5 to 8 pm.
-105Night Express: With Daniele Battaglia and Diletta Leotta, an evening musical journey, 8-10 pm.
-The105 Zoo: The famous comedy show that closes the day, from 10 pm.
The cost of a spot on Radio 105 can vary widely depending on several factors, including the length of the spot, the time of year, the time of broadcast, and the location of the advertisement within the schedule. Commercials aired during the most popular time slots, such as morning and evening, usually carry a higher cost than those aired during less popular time slots. At Spada Media Group, we plan advertising campaigns on Radio 105 that cover a wide range of time slots and programs, ensuring wide coverage and high ratings. In addition to traditional commercials, Radio 105 also offers alternative advertising opportunities, such as quotes, sponsorships, and other customized solutions, with specific rates for both extratabillary and tabular activities.
Costs can vary widely depending on promotion needs and marketing objectives. Due to its large listener base and relevance in the Italian radio scene, Radio 105 is an ideal platform for nationwide advertising campaigns, allowing it to reach a wide Italian audience with its promotional message.