Within the landscape of the Mediamond group, Radio 105 is definitely the top radio station: an all-around music and entertainment container that manages to engage with its claim "Proud to be different!" The program Lo Zoo di 105 accompanies listeners in the afternoon slot and is particularly popular thanks in part to the conduction of Marco Mazzoli, Paolo Noise, Fabio Alisei, Wender and Herbert Ballerina. Other successful formats on the schedule include Tutto Esaurito and 105 Music&Cars. Radio 105 TV can be found on digital terrestrial channels 157 and 785 (live FM) and on Sky at channel 743 with lots of music content and some live programs.
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Radio 105 is confirmed as one of the most listened to stations in the Italian radio scene, with .5,083,000 listeners on the average day, reflecting a constant and continuous presence throughout the day. The audience profile shows a strong male predominance, accounting for about 65 percent of the audience, while the 25-54 age group represents the main target, with aparticularly significant incidence in the 35-44 age group, which reaches 24 percent. Geographically, most of the audience comes from Northern Italy, an area historically strategic for the broadcaster.
Source: Radio Editors' Table
Radio 105's schedule features a dynamic editorial offering that is strongly entertainment-oriented, with a balance of music, comedy and audience interaction. The day opens with Tutto Esaurito, the morning show that accompanies listeners with energy and rhythm, followed by 105 Friends, a format that combines music, gossip and interviews in the late morning slot. The afternoon is enlivened by 105 Mi Casa, with continuous music programming and moments of entertainment. The pre-evening and evening bands are dedicated to music and entertainment programs that accompany listeners into the evening, until they leave room for Lo Zoo di 105, a historic, irreverent comedy show that represents one of the station's most iconic and recognizable programs.
The cost of a commercial on Radio 105 can vary depending on several factors, including the length of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Commercials aired during popular time slots, such as morning and evening, usually carry a higher cost than those aired during less frequented slots. In Spada Media Group, we plan advertising campaigns on Radio 105 that cover a wide range of time slots and programs, ensuring wide coverage and high audience frequency. In addition to traditional commercials, Radio 105 also offers alternative advertising opportunities, such as quotes, sponsorships, and other customized solutions, with specific rates for both extratabillary and tabular activities.
Costs can vary widely depending on promotion needs and marketing objectives. Due to its large listener base and relevance in the Italian radio scene, Radio 105 is an ideal platform for nationwide advertising campaigns, allowing a large Italian audience to be reached with the promotional message.
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