Radio 24 is a "news & talk" radio station, with in-depth and debate programming covering different areas of interest: from sports to literature, from fake news to food. Its audience is represented by the most active and educated part of the population, always looking for new stimuli and trends. Topics presented by the various programs include Obiettivo Salute, hosted by Nicoletta Carbone, which deals with lifestyles and wellness; 2024, which talks about technology; Tutti Convocati, which deals with sports; and La Rosa Purpurea, with a movie theme. Current affairs, economics, and politics also always have a large space in the schedule: in fact, the most successful program in recent years has been Giuseppe Cruciani's La Zanzara.
The station ranks among the top 10 Italian radio stations in terms of average day listenership, with a share of 2,261,000 listeners, and is characterized by a highly loyal audience with an average listening duration of 99 minutes. The target audience has a strong male presence (76%) and 71% are people over 45. The largest share of listeners across geographic areas is in the Northwest with 34 percent, followed by the Northeast (26 percent).
Source: Radio Editors' Table
Radio 24's programming focuses on information, in-depth coverage and debate, maintaining its commitment to providing quality content on current economic, political and social issues. Here is an overview of the main programs:
-24 Mattino: A current affairs and in-depth program to start the day informed, airing from 7:00 to 9:00 am.
-Focus Economia: Analysis and debate on the economy and markets, hosted by Sebastiano Barisoni, from 9:00 to 10:00 a.m.
-TuttiConvocati: A space dedicated to sports, with commentary and analysis of major sporting events, from 10:00 to 11:00.
- La Zanzara: An irreverent and provocative talk show hosted by Giuseppe Cruciani and David Parenzo, airing from 6 to 9 p.m.
- Effetto Giorno: In-depth coverage of the hot topics of the day, with interviews and analysis, aired from 5 to 6 p.m.
- Melog- The Pleasure of Doubt: An in-depth program on current affairs, culture and society, hosted by Gianluigi Nuzzi, from 9-10:30 pm.
The cost of a spot on Radio 24 can vary widely depending on several factors, including the length of the spot, the time of year, the time of broadcast, and the location of the advertisement within the schedule. Commercials aired during the most popular time slots, such as morning and evening, usually carry a higher cost than those aired during less popular time slots. At Spada Media Group, we are committed to planning advertising campaigns on Radio 24 that cover a wide range of time slots and programs, ensuring broad coverage and high audience frequency.
In addition to traditional commercials, Radio 24 also offers alternative advertising opportunities, such as quotations, sponsorships, and other customized solutions, with specific rates for both extratabellar and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Thanks to its large listener base and authority in the Italian radio scene, Radio 24 is an ideal platform for nationwide advertising campaigns, enabling it to reach a large Italian audience with its promotional message.