Radio Deejay is among the most listened to radio stations throughout Italy, and is characterized by a unique and recognizable language. The programs are hosted by prominent and charismatic personalities who range between entertainment programs, moments of interaction with the audience, and musical spaces peppered with current hits and the great classics. There are numerous well-known faces on the radio: Deejay Chiama Italia, the station's historic program, is hosted by Linus and Nicola Savino, while La Pina and Diego Passoni entertain audiences in the late afternoon with Pinocchio.
Also within the schedule are Alessandro Cattelan and Trio Medusa, among others. Radio Deejay TV can be seen on digital terrestrial channel 69, with the best video clips and the program Deejay Chiama Italia, live until 12 noon and repeated during the week in the evening slot.
The ratings on the average day yesterday (GMI) are high and correspond to 4,675,000 nationwide. In terms of audience, we have a substantial balance between men and women (55%-45%), while the highest ratings are recorded in the 25-54 age group (nearly 70%), mainly from northern Italy.
Source: Radio Editors' Table
Radio Deejay's programming schedule for 2023-2024 features an eclectic variety of programs, including entertainment, music, and in-depth reports.
Here are some of the top programs:
- DeeMattina: A light news start to the day and dialogue with listeners, from 6:00 to 7:30 with Gianluca and Nicola Vitiello.
- Vic & Mary: Vic and Marisa Passera lead a program from 1 to 2 p.m., mixing pop topics and recipes.
-Andy& Mike: An evening cocktail hour from 7-8 p.m. with Andrea and Michele, filled with life stories and entertainment.
-Gazzology: Gianluca Gazzoli brings interviews and social phenomena Monday through Friday from 8 to 9 p.m.
-Il Terzo Incomodo: A space for improvisation and experimentation from 10:30 p.m. to midnight with Francesco Lancia and Chiara Galeazzi.
During the weekend, the schedule includes programs such as Deejay 6 You, Rudy and Laura, We-Jay, The Weekend Boss, and Deejay On The Road, as well as established programs such as "Deejay Football Club," "GiBi Show," "No Spoilers," "Hello Saturday," and the "Deejay Parade."
The cost of a spot on Radio Deejay can vary greatly depending on several factors, including the length of the spot, the time of year, the time of broadcast, and the location of the advertisement within the schedule. Typically, commercials aired during the most popular time slots, such as morning and evening, tend to have a higher cost than those aired during less popular times. In Spada Media Group we plan advertising campaigns on Radio Deejay that cover a wide range of time slots, avoiding focusing exclusively on a single program. This strategy aims to ensure extensive coverage and high audience frequency, maximizing the effectiveness of your campaign. In addition to traditional commercials, Radio Deejay also offers alternative advertising options, with specific rates for both extratabellar and tabular activities. Costs can vary widely, with significant discounts available depending on the time of year and specific customer needs.