Founded in 1982 as the first private radio station to broadcast exclusively Italian music, Radio Italia is now an important pillar for the industry in our country, which is also promoted thanks to a widespread system of events in the territory. Mario Volanti, Marina Minetti, Emiliano Picardi and many other hosts accompany listeners throughout the day with music charts and entertainment formats. Many famous Italian artists also speak as guests. The radio station has two TV channels-Radio Italia TV (at digital channel 70 and Sky channel 725) and Radio Italia TV HD (at digital 570 and TiVuSat channel 35)-which offer charts and thematic playlists throughout the day.
The data confirm that radio is among the most listened to, with an average day audience (GMI) volume of 4,619,000 listeners. Radio Italia appeals to a predominantly female audience (60 percent), while more than half of the audience (67 percent) is between the ages of 25 and 54.
Moreover, ratings are very high in central and southern Italy and in Lombardy.
Source: Radio Editors' Table
Radio Italia's programming schedule offers a selection of programs focused mainly on Italian music, enhanced by entertainment and interviews. Among the top programs:
-BuoneNuove: A start of the day with Savi and Montieri from 7 a.m., to wake up with energy and good humor.
-ConPaoletta: From 9 a.m. to noon, Paoletta entertains listeners with a mix of music and conversation.
-MarioVolanti: During the noon hour, Mario Volanti offers a music selection with his chart.
-MauroMarino: On air from 1 to 4 p.m., offering varied entertainment content.
-MarcoFalivelli and Giuditta Arecco: The couple entertains the public in the afternoon from 4 pm.
-DanielaCappelletti and Emiliano Picardi: From 6 p.m., they bring a fresh touch with their program.
The cost of a spot on Radio Italia can vary widely depending on several factors, including the length of the spot, the time of year, the time of broadcast, and the location of the advertisement within the schedule. Commercials broadcast during the most popular time slots, such as morning and evening, usually carry a higher cost than those broadcast during less popular time slots. At Spada Media Group, we plan advertising campaigns on Radio Italia leveraging the power of the AMC network to maximize campaign reach.
This strategy ensures extensive coverage and high listening frequency among Italian audiences. In addition to traditional commercials, Radio Italia also offers alternative advertising options, such as quotes, sponsorships, and other opportunities, with specific rates for both extratabillary and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Due to its large listener base and presence in the AMC network, Radio Italia is an ideal platform for nationwide advertising campaigns, allowing the promotional message to reach a large Italian audience.