Radio Marconi is a radio station established in Milan, mainly involving frequencies in the Lombardy provinces. The approach is informative and cultural, with a focus on Italian music but not only. Marconi Radio Aperta is the program that occupies the entire morning with news and in-depth reports; among the columns, however, are Casa Marconi, which deals with culture, cinema and theater; Marconi & The City, with news from the area; and Marconi Night Classical, focusing on classical music.
There are more than 60,000 listeners in the GMI: the target audience sees a slight preponderance of male (55 percent) over female (45 percent) and an age group of more than 50 percent ranging from 25 to 44 years old. The socio-cultural profile is medium/high. In addition to Lombardy, the radio also broadcasts in the provinces of Novara, Vercelli, Asti and Piacenza.
Source: Radio Editors' Table
Designing an advertising campaign on Radio Marconi requires careful consideration of several factors, including the length of the commercials, the time of broadcast, and the placement within the schedule. Radio Marconi is a local radio station with a long history and a strong presence in the community. The planning of an advertising campaign on Radio Marconi can be tailored to specific promotion needs, allowing for the selection of radio spot packages from the radio station's tabular offerings or the creation of customized advertising solutions.
In addition to traditional commercials, Radio Marconi could offer sponsorship opportunities and quotes related to local events or community initiatives, which can be effectively integrated into the advertising strategy. Package costs vary according to the number of spots, their duration, and geographic area of coverage. Because of its history and deep-rooted presence in the local community, Radio Marconi is an ideal platform for local-level advertising campaigns, allowing it to reach specific, community-bound audiences.