Radio News 24 is a radio station that mainly offers information, with a daily slant and always current, but also leaves room for music and its great classics. The news programs feature big names such as Enrico Mentana, Riccardo Luna and Carlo Rossella as hosts, who manage to return listeners to the most relevant news in 100 seconds. On the other hand, the format 100% Made In Italy presents the excellence of our country every day; Live Social tells the stories of experts and professionals from different sectors, while music is provided by Love Songs conducted by Roberto Donato.
The radio reaches frequencies over a good part of the Italian territory, in Lombardy the listeners on the average day are 110,000. There are no substantial differences in the profile of listeners between men and women, although the target age (more than 45 percent of the total) is represented by those over 45 years old.
Source: Radio Editors' Table
Designing an advertising campaign on Radio News 24 requires careful consideration of several factors, including the length of the commercials, broadcast time, and placement within the schedule. Radio News 24 is a radio station with a primarily informational orientation, providing constant news and updates. The planning of an advertising campaign on Radio News 24 can be tailored to specific promotion needs, allowing for the selection of radio spot packages from the radio station's tabular offerings or the creation of customized advertising solutions. In addition to traditional commercials, Radio News 24 could offer opportunities for news-related sponsorships or quotes, which can be effectively integrated into the advertising strategy. Package costs vary depending on the number of spots, their duration, and the desired coverage.