Radio Number One, based in Bergamo, has a varied schedule capable of entertaining listeners by touching on a variety of topics. Within the offering we find Donne Al Volante, with Liliana Russo and Katia De Rossi, the evening drive time program, while, during the weekend, Stefano Federici accompanies offers radio viewers 90s and 2000s dance tracks during One Story. There is also Radio Number One Tv on digital terrestrial channel 85 in parts of northern Italy.
There are 146,000 average listeners daily in Lombardy, while there is a substantial difference between men and women (52% and 48%, respectively). More than half of the target audience is in the 18-44 age group while its frequencies are mainly in northern areas such as Lombardy, Piedmont, Trentino and Veneto, and a few central regions including Tuscany and Emilia Romagna.
Source: Radio Editors' Table
Planning an advertising campaign on Radio Number One requires careful consideration of several factors, including the length of the commercials, broadcast time, and location in the schedule. Radio Number One is a local radio station, which means that in order to undertake an advertising campaign, it is necessary to purchase packages of radio spots from their tabular offering. In addition, the possibility of matching customized packages on Radio Number One with other local or national broadcasters can be explored to maximize the visibility of the campaign.
In addition to traditional commercials, Radio Number One can also offer sponsorship opportunities and local quotes, which can be effectively integrated into the advertising strategy. Package costs vary according to the number of spots, their duration, and geographic area of coverage. Because of its strong presence in the local community, Radio Number One is an ideal platform for local-level advertising campaigns, enabling it to reach specific and engaged audiences in the target region.