The sector radio station dedicated to sports fans is Radio Sportiva. Topics are explored in depth by real-time news, commentary by presenters, and interventions by listeners, who can interact via SMS. The schedule includes informational spaces with the latest news, such as Press Review and Buongiorno Sportiva, and programs such as Open Microphone, featuring columnists who emphasize listeners' questions; Numbers and Sports, on the other hand, offers data, statistics and trivia from the world of sports. It is also possible to listen to Radio Sportiva on TV, for now only in Lombardy and Piedmont, on digital terrestrial channel 659.
Average daily listeners are equivalent to 1,042,000, of which a good portion (271,000) are in Lombardy as well as in the Northwest regions. The male percentage of the target audience is very significant at 86 percent, while themain target age ranges from 18 to 44 years old reaching 65 percent of the total.
Source: Radio Editors' Table
The cost of a spot on Sports Radio can vary depending on several factors, such as the length of the spot, the time of broadcast, and the location within the schedule. Since Radio Sportiva is a radio station with a focus on the world of sports, it is important to note that in order to initiate an advertising campaign, it is necessary to purchase packages of radio spots from the radio station's tabular offering. At Spada Media Group, we work closely with clients to create customized packages that effectively meet specific promotion needs. In addition, the option of combining customized packages on Radio Sportiva with other broadcasters can be considered to maximize the impact of the advertising campaign.
In addition to traditional commercials, Radio Sportiva could also offer opportunities for sports-related quotes or sponsorships, which can enrich a targeted advertising strategy. Package costs may vary depending on the number of spots, their duration, and the desired coverage. Because of its focus on the world of sports, Radio Sportiva is an ideal platform for advertising campaigns targeting a sports-loving audience, enabling it to reach sports fans effectively.