Radio Studio Più wants to target a primarily young and dynamic audience, an intention also underscored by the official claim "Italy's dance station." The morning format Morning Fever is followed by Guests At Lunch in the early afternoon and a series of music-focused programs such as Dance Time Machine 90, Dreamlande S+ Dance Club. The radio station has also arrived on digital terrestrial channel 849 in Lombardy and plans to expand to other Italian regions.
There are 156,000 listeners in the GMI in Lombardy. The male percentage is more significant than the female percentage at 60 percent while the age group that exceeds 57 percent is 35 to 64 years old. It broadcasts across much of the country, in northern and central Italy.
Source: Radio Editors' Table
Devising an advertising strategy on Radio Studio Più requires careful evaluation of several factors, including the length of the commercials, broadcast time, and location within the schedule. Radio Studio Più is a local radio station, which means that in order to undertake an advertising campaign, it is necessary to select packages of radio spots from the radio station's tabular offerings. In addition, the possibility of combining customized packages on Radio Studio Più with other local or national broadcasters can be explored to amplify the reach of the campaign.
In addition to traditional commercials, Radio Studio Più could also offer opportunities for sponsorships and local quotes, which can be effectively integrated into the advertising strategy. Package costs may vary depending on the number of spots, their duration, and geographic area of coverage. Because of its deep-rooted presence in the local community, Radio Studio Più provides an ideal platform for local-level advertising campaigns, enabling it to reach specific and engaged audiences in the target region.