Radio Subasio has a long radio tradition in Central Italy; in recent years, however, coverage has also reached a frequency over the city of Milan. Its characteristics are interactivity and sunshine, and the music leaves room for both Italian and international hits. Several presenters follow each other throughout the day, from Stefano Pozzovivo to Katia Giuliani, while during the week in the night time slot Radio Subasio has a mainly musical offering.
The ratings are high, on the average day reaching 1,686,000 radio listeners. The target audience is predominantly family and registers more than 56.8 percent women and 43.2 percent men. The largest slice comes from the 45-54 age group (20.6 percent) followed by the 35-44 age group with 19.2 percent. The radio station registers numerous listeners in Umbria, Marche, Lazio, Tuscany and Campania.
Source: Radio Editors' Table
Planning an advertising campaign on Radio Subasio requires a judicious evaluation of several factors, including the duration of the commercials, broadcast time, and location within the schedule. Radio Subasio is a radio station with programming dedicated to pop music and feel-good. The design of an advertising campaign on Radio Subasio can be tailored to specific promotion needs, allowing for the selection of radio spot packages from the radio station's tabular offerings or the creation of customized advertising solutions
In addition to traditional commercials, Radio Subasio could offer sponsorship opportunities or quotes related to pop music and wellness, which can be effectively integrated into the advertising strategy. Package costs vary according to the number of spots, their duration, and geographic area of coverage. Because of its focus on light music and a feel-good vibe, Radio Subasio is an ideal platform for advertising campaigns aimed at audiences seeking a relaxing and pleasant atmosphere.