Radio Zeta was born in 2016 from an all-female project and has confirmed itself over the years as a radio station capable of tackling any topic with lightness and irony: from pink news and fashion to wellness and lifestyle. Interaction with radio listeners is very strong since there is a strong focus on sharing experiences and thoughts. The music broadcast is strictly Italian, with hits from the past and present included within programs such as Il Buongiorno Di Zeta, Una Zeta a Pois, and AperiZeta, broadcast 24/7.
The presenters include Paolo Giordano, Valeria Graci, Manila Nazzaro and Gianni Riso. In addition to the radio apps, which allow convenient enjoyment of content, there is also the possibility of following the station on television on digital terrestrial channel 266 and SKY channel 735.
Radio Zeta reaches an average day listening volume of 738,000 and has a mainly female target audience (52 percent). As for the target age of listeners, a good chunk (nearly 52 percent) is in the age group of 45 and above.
Source: Radio Editors' Table
Radio Zeta's schedule for the focuses on a combination of contemporary Italian music, international hits and entertainment, appealing to a young and dynamic audience. Here are some of the main programs:
-ZetaMorning: An energy-packed morning program with a mix of Italian and international music to start the day, airing from 7:00 to 10:00 am.
-Music& News: Updates on the latest music news and hits to stay informed and entertained throughout the morning from 10 a.m. to noon.
-Pomeriggio Zeta: An afternoon of good music and light entertainment, from 12 noon to 3 p.m.
-ZetaGeneration: A program dedicated to the music and trends most loved by young people, from 3 to 6 p.m.
-ZetaLive: A selection of live music and current hits to enliven the evening, from 6 to 8 p.m.
-ZetaNight: Relaxing music and soft sounds to close the day, 8-10 pm.
The cost of a commercial on Radio Zeta can vary widely depending on several factors, including the length of the commercial, the time of year, the time of broadcast, and the location of the commercial within the schedule. Commercials broadcast during popular time slots, such as morning and evening, tend to have a higher cost than those broadcast during less popular time slots. In Spada Media Group, we plan advertising campaigns on Radio Zeta, ensuring wide coverage and a high listening frequency. In addition to traditional commercials, Radio Zeta also offers alternative advertising opportunities, including quotes, sponsorships, and customized solutions, with specific rates for both extratabillary and tabular activities. Costs can vary widely depending on promotion needs and marketing objectives. Due to its listener base and relevance in the Italian radio scene, Radio Zeta is an attractive platform for nationwide advertising campaigns, allowing it to reach a diverse Italian audience with its promotional message.